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Crumbl Cookie Franchise Cost, Profits & Key Requirements

Writer's picture: Jack JohnsonJack Johnson

Updated: 6 days ago

Thinking about a Crumbl Cookie franchise? We cover the Crumbl Cookies franchise cost, profits, and key requirements to help you decide if this opportunity is right for you.


Key Takeaways

  • Opening a Crumbl Cookies franchise requires a sweet chunk of change, with initial investments ranging from $460K to $1.26M—don’t forget the $50K franchise fee as a ticket to cookie paradise! (source Franchise Chatter)

  • With an average annual revenue of about $1,156,838 and a net profit of$122,955 Crumbl franchises are raking it in, proving that cookies really can be a goldmine.(source Franchise Chatter)

  • Crumbl’s marketing strategy is the icing on the cookie—think TikTok stardom and influencer shoutouts, propelling them into the hearts (and stomachs) of cookie lovers everywhere.




Crumbl Cookie Franchise Overview

Imagine you get to open your own cookie store! As a Crumbl franchise owner, you’re in charge of running the whole cookie shop.
Imagine you get to open your own cookie store! As a Crumbl franchise owner, you’re in charge of running the whole cookie shop.

Crumbl Cookies was founded in 2017 by Jason McGowan and Sawyer Hemsley, two cousins with a shared passion for baking delicious cookies that bring people together. From its humble beginnings, Crumbl quickly gained popularity, and by 2018, it began franchising, attracting many crumbl cookies franchisee opportunities. Today, Crumbl operates over 980 locations across all 50 states.


Crumbl’s success stems from its mission to unite friends and family through the joy of high-quality cookies. CEO Jason McGowan has ensured the company stays focused on creating memorable customer experiences while expanding its footprint, offering numerous franchise opportunities for aspiring small business owners.



Explain It to a 9-Year-Old: What Is a Crumbl Cookies Franchise?
Explain It to a 9-Year-Old: What Is a Crumbl Cookies Franchise?

Explain It to a 9-Year-Old: What Is a Crumbl Cookies Franchise?

Crumbl Cookies is a special bakery where the cookies are HUGE, warm, and super yummy! They have fun new flavors every week, like chocolate chip, birthday cake, and even pink velvet. People go crazy for these cookies and love sharing them on social media because they look cool and taste amazing.


What Does a Crumbl Franchise Owner Do?

Imagine you get to open your own cookie store! As a Crumbl franchise owner, you’re in charge of running the whole cookie shop. Here’s what you’d do:

  • Pick Your Team: Hire awesome people to bake and serve cookies.

  • Bake the Cookies: Follow Crumbl’s recipes and make cookies just like the original stores.

  • Welcome Customers: Make sure every guest has fun picking out cookies and leaves happy.

  • Spread the Word: Help promote your store with cool ads, social media posts, and local events.

  • Manage the Business: Keep track of money, pay your team, and make sure the store stays super clean.

And the best part? Crumbl gives you the recipes, the cookie secrets, and the tools to make your store successful — you just need to follow their plan and give great service! 🍪



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Click Here! Discover the secrets to finding the ideal franchise with expert guidance from "The Perfect Fit: Finding Your Franchise Freedom" by Jack & Jill Johnson. Unlock strategies to build successful businesses today!

Initial Investment Requirements

Opening a Crumbl Cookies franchise involves a significant financial commitment with potentially substantial rewards. The estimated total investment to open a Crumbl Cookies franchise ranges from approximately $460,166 to $1,266,333, covering everything from real estate to equipment. The crumbl franchise cost includes the initial franchise fee of $50,000, a necessary step to join the Crumbl family.

Prospective franchise owners need to meet specific financial requirements, including a minimum net worth of $500,000 and minimum liquidity of $150,000. These criteria ensure franchisees possess the financial stability for the initial investment and ongoing expenses.

The total investment covers equipment and real estate costs, which vary depending on location and business specifics. Detailed financial information, including a breakdown of these costs, can be found in Item 7 of the Franchise Disclosure Document (FDD).


Financial Performance and Revenue

Crumbl Cookies franchises offer impressive financial performance. According to Franchise Chatter, the average Crumbl Cookies franchise generated $1,150,000 in annual revenue in 2023, far exceeding the $788,000 average for competitor baked goods franchises. This impressive revenue reflects Crumbl’s strong brand appeal and successful business model, despite the significant initial investment.


The $788,000 figure represents the typical annual revenue for comparable baked goods franchises. For example:

  • Crumbl Cookies: $1,150,000 (Franchise Chatter)

  • Nothing Bundt Cakes: $1,338,000 (SharpSheets)

  • Great American Cookies: $525,000 (SharpSheets)


These comparisons highlight variations in franchise performance, with Crumbl and Nothing Bundt Cakes exceeding industry benchmarks, while Great American Cookies falls below the standard.


In 2023, the average net profit for Crumbl locations was $122,955, a decrease from $298,319 in 2022. Despite this dip, Crumbl continues to outperform many baked goods franchises in both revenue and profitability.


Crumbl's total revenue across nearly 980 stores has reached an estimated $1 billion, demonstrating the brand's financial success and national popularity.


Note: The financial data referenced above is based on publicly available information from third-party sources, including Franchise Chatter and SharpSheets, and may not reflect the latest data from Crumbl's Franchise Disclosure Document (FDD). Individual results can vary significantly depending on factors like location, management, and local market conditions. Prospective franchisees should review Crumbl’s FDD and consult directly with current franchisees before making investment decisions.


Thinking about owning a successful franchise like Crumbl Cookies? 🍪 Jack and Jill Johnson, The Franchise Insiders, have helped over 600 people find top-performing franchises tailored to their goals. Whether it’s a sweet deal like Crumbl or another winning brand, we’ll guide you every step of the way — and save you thousands in franchise fees! Schedule your free consultation today.


Ongoing Fees and Expenses

Managing a Crumbl Cookie franchise involves not just the initial investment but also ongoing fees and expenses. A primary ongoing cost is the 8% royalty fee on gross sales, as outlined in Crumbl’s Franchise Disclosure Document. This fee is standard in franchising and supports the brand and operational framework.


Franchisees also pay a 3.5% marketing fee based on gross sales. This fee supports national and local advertising, ensuring Crumbl Cookies continues to attract customers and maintain a strong market presence.


Managing these ongoing fees is crucial for the financial success of Crumbl Cookie franchisees. Proper financial planning and expense management can help franchisees maximize profits and maintain a thriving business.


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Explore the essential franchise grades of 500+ Top Franchises. Click Here!

Profit Potential for Franchise Owners

Crumbl Cookie franchise owners find the profit potential undeniably attractive. With an average annual revenue of about $1.8 million, Crumbl Cookies franchises outperform many other baked goods franchises, which typically generate around $788,000 annually. This high revenue is a key factor in the substantial profitability of Crumbl franchises.

Based on average sales, franchise owners can expect an EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) of around $270,000. An operating profit margin of 15% is typical for a Crumbl Cookies franchise. These figures underscore the potential for significant profits from high sales volumes and efficient operational margins.

Owners who effectively manage operations and control expenses can achieve substantial profitability, making Crumbl Cookies a lucrative franchise opportunity.


Franchise Disclosure Document (FDD) Insights

Prospective franchisees must understand the Franchise Disclosure Document (FDD). The FDD outlines crucial details, including franchise fees, financial performance, and other critical information. Item 19 of the FDD is particularly valuable, offering detailed financial performance data for Crumbl Cookie franchises to help prospective franchisees make informed decisions.


The Crumbl Cookie FDD also lists several additional fees that franchisees should be aware of. A thorough review of the FDD helps prospective franchisees understand the business fundamentals and their chances of success.


Thinking about owning a successful franchise like Crumbl Cookies? 🍪 Jack and Jill Johnson, The Franchise Insiders, have helped over 600 people find top-performing franchises tailored to their goals. Whether it’s a sweet deal like Crumbl or another winning brand, we’ll guide you every step of the way — and save you thousands in franchise fees! Schedule your free consultation today.





Franchisee Requirements and Qualifications

Joining the Crumbl Cookie franchise requires meeting specific requirements and qualifications. Prospective franchisees should have at least $150,000 in liquid assets and a net worth of around $500,000. These financial requirements ensure that franchisees have the necessary resources to manage the initial investment and ongoing costs.

Interestingly, no prior experience is required to become a Crumbl franchise owner. However, potential franchisees are highly recommended to speak with 12-15 current franchise owners to gather insights and information before investing.


Challenges and Responsibilities

As a Crumbl Cookies franchise owner, you’ll face various challenges and responsibilities that require attention and dedication. Here are some of the key ones to consider:

  • Quality Control and Assurance: Maintaining the high-quality standards of Crumbl Cookies is crucial to the success of your franchise. You’ll need to ensure that your staff is trained to prepare and present the cookies according to the company’s standards. This involves regular quality checks and adherence to Crumbl’s proprietary baking process.

  • Menu Changes and Adaptation: With a weekly rotating menu, you’ll need to adapt quickly to new flavors and recipes. This requires flexibility and a willingness to learn and adjust to changing menu items. Staying updated with the latest offerings and ensuring your team is well-prepared to execute them flawlessly is essential.

  • Staff Management and Training: As a franchise owner, you’ll be responsible for hiring, training, and managing a team of employees. This includes ensuring that they understand the Crumbl Cookies brand and can provide excellent customer service. Effective leadership and communication skills are vital to maintaining a motivated and efficient team.

  • Marketing and Promotion: While Crumbl Cookies has a strong brand presence, you’ll still need to promote your local franchise through social media, local advertising, and other marketing efforts. Engaging with your community and leveraging Crumbl’s marketing resources can help drive traffic and boost sales.

  • Financial Management: Managing the financial aspects of your franchise, including inventory, supplies, and labor costs, is critical to maintaining profitability. Keeping a close eye on your financials and implementing cost-saving measures where possible will help ensure the long-term success of your Crumbl Cookies franchise.


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We Found Hector a Great franchise match! Let us help you with your franchise search 100% Free!

Getting Started with a Crumbl Cookies Franchise

If you’re interested in starting a Crumbl Cookies franchise, here’s a step-by-step guide to get you started:


  1. Research and Due Diligence: Begin by researching the Crumbl Cookies franchise opportunity. Understand the company’s history, mission, and values. Review the Franchise Disclosure Document (FDD) thoroughly and speak with existing franchise owners to gain a deeper understanding of the business and its operations.

  2. Initial Application: Submit an initial application to Crumbl Cookies. This application will require you to provide personal and professional information, as well as a non-refundable application fee. This step is crucial for Crumbl to assess your suitability as a franchisee.

  3. Franchise Fee and Agreement: If your application is approved, you’ll be required to sign a franchise agreement and pay the initial franchise fee, which ranges from $50,000 to $50,000. This fee grants you the rights to operate under the Crumbl Cookies brand and access their proprietary systems and support.

  4. Training and Onboarding: Crumbl Cookies provides comprehensive training and onboarding programs to help you get started with your franchise. This includes training on the company’s proprietary baking process, customer service, and marketing strategies. The training ensures you are well-prepared to run your franchise successfully.

  5. Site Selection and Construction: Work closely with Crumbl Cookies to select an optimal site for your franchise. The company will assist you in evaluating potential locations and overseeing the construction process to ensure your store meets Crumbl’s standards and specifications.

  6. Grand Opening: Launch your franchise with a grand opening event, supported by Crumbl Cookies’ marketing and promotional efforts. This event is an excellent opportunity to introduce your store to the community and start building a loyal customer base.


By following these steps and being aware of the challenges and responsibilities involved, you can set yourself up for success as a Crumbl Cookies franchise owner. The journey may be demanding, but with dedication and the right support, it can be incredibly rewarding.


Unique Selling Points of Crumbl Cookies

Owning a crumbl franchise could be life changing. Better get a franchise consultation with the experts first! Click Here!
Owning a crumbl franchise could be life changing. Better get a franchise consultation with the experts first! Click Here!

Thinking about owning a successful franchise like Crumbl Cookies? 🍪 Jack and Jill Johnson, The Franchise Insiders, have helped over 600 people find top-performing franchises tailored to their goals. Whether it’s a sweet deal like Crumbl or another winning brand, we’ll guide you every step of the way — and save you thousands in franchise fees! Schedule your free consultation today.


Crumbl Cookies distinguishes itself in the crowded cookie franchise market through its unique selling points. One appealing feature is the weekly rotating menu that offers over 200 unique flavors, providing customers with diverse and exciting new flavors each week. This keeps the menu fresh and encourages repeat customers.


Crumbl uses the finest, freshest ingredients from trusted suppliers, ensuring high product quality in every bite. Their innovative baking process combines precise time and temperature control, resulting in the perfect chocolate chip cookie that is crispy on the outside and soft on the inside.


Crumbl enhances its branding with consistent visual elements, such as sleek store designs and recognizable packaging. They have expanded their menu to include ice cream and other desserts, increasing their market appeal.


Marketing and Branding Strategies

Crumbl’s marketing and branding strategies are highly effective. Their TikTok strategy, featuring behind-the-scenes content and visually appealing posts, has significantly boosted audience engagement. Every week, Crumbl turns flavor reveals into social media events, generating excitement and driving customer interest.


Influencer partnerships have played a crucial role in Crumbl’s marketing strategy. Collaborations with popular figures like Kylie Jenner have significantly expanded the brand’s reach. Social media and influencer marketing have been highly effective in building a strong reputation for Crumbl Cookies.


Crumbl also offers assistance in launching businesses, including training and operational support for new franchisees. This comprehensive support system helps franchisees successfully establish and grow their businesses.


Expansion Opportunities


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"Discover the perfect franchise with expert guidance from The Franchise Insiders. Enjoy personalized recommendations, essential buying information, and save up to $10K with their free matching service. Contact Jack and Jill Johnson today to start your journey!"

Crumbl’s rapid growth attests to its successful business model. The franchise has expanded to over 1,000 locations across the United States, including around 850 franchises, making it the fastest-growing cookie brand in the country. This rapid expansion clearly indicates the franchise opportunity’s potential.


Crumbl offers a semi-absentee ownership model, allowing franchisees to manage their business with flexible involvement while pursuing other commitments. This model appeals to those looking to diversify investments or maintain other professional engagements.

In 2023, Crumbl began its international expansion by opening stores in Canada and is actively seeking franchisees for additional international locations. The growth opportunities with Crumbl are vast and promising.


Legal Considerations and Recent Updates

Navigating the legal landscape is crucial for any business owner, including Crumbl Cookies. The company is currently facing lawsuits against competitors for trademark and cookie design infringement. Crumbl recently settled with Dirty Dough, which agreed to return Crumbl’s proprietary information and modify their cookie packaging.

Earlier this year, Crumbl also settled a lawsuit with another competitor, Crave Cookies. While the remaining terms of these settlements are confidential, these legal resolutions allow Crumbl to continue focusing on growth and innovation.


Summary

In summary, Crumbl Cookies offers a lucrative and exciting franchise opportunity with substantial profit potential and a strong brand presence. With a reasonable initial investment, robust financial performance, and unique selling points, Crumbl continues to attract franchisees and expand rapidly. Whether you’re looking to invest or simply curious about the brand, Crumbl Cookies is a fascinating success story in the world of delicious cookies.


Jack and Jill's Crumbl Cookies Franchise Grade: A-


Strengths:

  • Strong brand recognition with massive social media influence.

  • Impressive revenue potential with reported high average gross sales.

  • Simple, streamlined product offering focused on cookies with rotating flavors.

  • Solid franchise support system and marketing power.

Considerations:

  • High initial investment relative to other baked goods franchises.

  • Profit margins can be impacted by royalty and marketing fees.

  • Recent legal disputes may raise concerns for some investors.


Note: Grades are based on publicly available data and comparisons with similar franchises. Individual performance can vary significantly based on location and management.


Frequently Asked Questions

What is the initial investment needed to open a Crumbl Cookies franchise?

To open a Crumbl Cookies franchise, you're looking at an initial investment of about $460,166 to $1,266,333. That's a sweet slice of dough!

What are the ongoing fees for a Crumbl Cookies franchise?

Crumbl Cookies franchisees can expect to part with an 8% royalty fee and an additional 3.5% for marketing, which means a sweet slice of their sales is dedicated to keeping the cookie empire rolling!

How profitable is a Crumbl Cookies franchise?

Crumbl Cookies franchises can be quite sweet, raking in about $1.8 million annually with a tasty EBITDA of around $270,000. So, if you're looking to cash in on cookies, this seems like a profitable recipe!

What makes Crumbl Cookies unique?

Crumbl Cookies stands out with its ever-changing menu of over 200 unique flavors and a top-secret baking process that guarantees cookie perfection. Who knew cookie variety could be such a tasty rollercoaster ride?

Are there any legal issues involving Crumbl Cookies?

Crumbl Cookies has had its fair share of legal drama with lawsuits over trademark and cookie design infringement, but don't worry, they’ve sweetened things up by settling with competitors like Dirty Dough and Crave Cookies. It looks like they're ready to roll out more cookies instead of court cases!


Thinking about owning a successful franchise like Crumbl Cookies? 🍪 Jack and Jill Johnson, The Franchise Insiders, have helped over 600 people find top-performing franchises tailored to their goals. Whether it’s a sweet deal like Crumbl or another winning brand, we’ll guide you every step of the way — and save you thousands in franchise fees! Schedule your free consultation today.


The financial data referenced above is based on publicly available information from third-party sources, including Franchise Chatter and SharpSheets, and may not reflect the latest data from Crumbl's Franchise Disclosure Document (FDD). Individual results can vary significantly depending on factors like location, management, and local market conditions. Prospective franchisees should review Crumbl’s FDD and consult directly with current franchisees before making investment decisions.

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