Unbiased Advice.
Unparalleled Results.
The Franchise Insiders Have Helped Hundreds of People
Successfully Become Franchise Owners.
Top Franchise
Consultants 2018
2019
2020
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How many people get to do what they love every day?
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The Franchise Insiders are husband-and-wife duo Jack and Jill Johnson. They've been in the franchise business for decades and helped thousands of people explore franchises.
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The Franchise Insider's business allows them to follow their true passion: guiding prospective entrepreneurs to find success through franchise ownership.
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The Franchise Insiders have created an incredible name for themselves in the franchise world -- one that gets their clients the “rockstar treatment!”
How Jack and Jill Discovered Franchising
In 2002, Jack was working at a company called Home Care Assistance, offering in-home care for senior citizens and people with disabilities.
As the business started to grow, the Owners decided to franchise their concept and asked Jack if he would head their franchise sales department. In 2008, Jack became Vice President of Franchise Sales. As someone who loves a challenge and isn’t afraid to put forth maximum effort into everything he does, he was excited about this new endeavor and committed himself fully to his new role.
Jack grew Home Care Assistance from a small business with little brand recognition to a top international franchise in just two years, continuing to award 30+ franchises per year for almost 10 years!
During this time, Jack spent a great deal of time working with many franchise consultants and became fascinated with this aspect of the business. While he did enjoy developing one specific franchise brand at Home Care Assistance, the idea of having an inventory of franchise brands to choose from, and connecting prospective entrepreneurs with their ideal franchise opportunity, resonated with him. He also was intrigued by the idea of starting his own company with his wife, Jill, and taking control of his own destiny.
One thing Jack discovered during his time helping hundreds of prospective franchisees realize their dream with Home Care Assistance was that he wanted the same freedom and schedule flexibility for himself and his family. At the time, Jill was working for IBM, a career that kept her very busy and constantly on the road. On top of that, they both craved a more flexible schedule to be able to spend time with their young son.
Both Jack and Jill had a passion for helping people find success and could not think of a better business to start together than a franchise consulting company.
They launched The Franchise Insiders, with a mission of utilizing their franchising expertise to find freedom for their clients through business ownership and maintaining a laser focus on the happiness of their clients.
The Johnsons decided to place their first ad in Southwest Magazine, the in-flight periodical offered to passengers on Southwest Airlines, to get the word out about their new company. Little did they know at the time, this ad would build their business. On the second month the ad ran, a Southwest Airlines Captain who was in search of a lifestyle change gave them a call and ended up investing in a franchise. And that was just the beginning.
This first placement propelled their business into success. Since then, Jack and Jill have helped hundreds of people become Franchise Owners and continue to meet their goal of awarding at least one franchise per week for almost as long as they have been in business.
The Secret to Jack and Jill’s Success
So, how have the Johnsons found such success in their franchise consulting business? They attribute it to a few things:
Through The Franchise Insiders, Jack and Jill have built their own brand identity founded upon honesty and integrity, client satisfaction, and a passion for helping people. The Johnsons understand the importance of building their own personal brand, and have conveyed their voice through a highly professional website with a plethora of information, client success stories, and videos, among other things.
Jack and Jill are driven to be the best at everything they do. “We are never satisfied,” said Jack. “We wake up every morning with both fear and excitement in our belly, ready to take on the day doing what we love most - helping people pursue their dreams!” They possess a hunger to succeed and are constantly seeking innovative ways to improve their business model.
The Franchise Insiders are also extremely client-focused and are available for their clients any day, any time. Their quick response time is usually under 10 minutes, and their clients are extremely grateful for their timely responses. Getting back to clients’ concerns and answering questions quickly not only increases their level of trust, but also demonstrates that Jack and Jill truly care about them.
Last but not least, Jack and Jill are constantly researching brands and updating their franchise consulting inventory with those that are doing it right.
By having a number of exemplary brands under their umbrella, they are more likely to find the perfect match for their clients. The Franchise Insiders look for certain qualities in the brands they present, including scalability, the opportunity to build an empire. These attributes give them the added confidence that a brand’s FDD is sound, the concept is smart, and there is a proven sales process with an established company behind it.
Through franchise consulting, Jack and Jill Johnson have not only transformed the lives of their hundreds of clients, but they have also achieved their own goals of freedom through entrepreneurship, controlling their own destiny, and being purveyors of the American Dream! They have the opportunity to speak to potential entrepreneurs with infectious energy each and every day, and feed off of the drive and excitement of everyone they meet.
As Jack says, “It is good for the soul!”
-Bio by: Charlotte Wagner, Brand Manager, RainTree

"Jack and Jill were a breath of fresh air.
My wife and I interviewed two other franchise consultants and quickly felt like a means to an end to serve their interests. I encountered Jack and Jill's advertisement in an airline magazine and prayed they were as advertised. 8+ months later I can sincerely say Jack and Jill are authentic and only care about doing what is best for their clients. Their passion is palpable and inspiring, and it is clear they love what they do. We were never pressured but rather supported and appropriately guided throughout the process. They were patient and hung with us through a variety of detours along the journey, and they truly embrace and model servant leadership. They have offered to serve as an ongoing resource and are focused on gaining clients for life rather than treating us as a transaction, and we look forward to working with them again in the future!
A sincere thank you for everything!"
--Bryan and Hannah C.

"I contacted The Franchise Insiders to help me find the right franchise. Jack and Jill took the time to listen to my wants and needs, and also took time to find out about me. They found several possibilities and offered enormous patience and guidance in helping me make this important decision. I’m excited to begin a new chapter in my life as a business owner, and wholeheartedly recommend The Franchise Insiders to assist you in finding your perfect business, too.
Thanks again, Guys!"
-Mike S.
Our proven formula is designed to quickly help you identify your best franchise ownership investment opportunities. We're willing to bet the franchise we find for you will be a better money maker than the stock market, your home, or your job.
As "The Matchmakers of Franchising" The Franchise Insiders are the premier franchise consulting firm for people who want to make a smart investment in the world of franchising.
Full-Time, Semi-Absentee, Work from Home, Multi-Unit
You name it, we can help you identify your best franchise match.
We know the secrets to franchise success and will put our expertise to work for you.
We know what to look for and can help make sure you are partnering with the right company. Our consultation process is designed to help YOU find your perfect match.
Our proven methodology allows you to discover the franchise opportunities that present your best opportunities for success.
Our unique process takes a close look at YOU to help you find the business opportunity that suits you, your lifestyle and your goals.
We have helped hundreds of people become franchise owners and many of our clients now have multi-million dollar businesses