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The Inside Scoop on Crumbl cookie franchises

Learn more and connect with this franchise today!


Crumbl is one of the top cookie franchises in the United States and they're known for their gourmet cookies. What most people don't know is that Crumbl is a relatively new company, having only been founded in 2016. In such a short amount of time, they've managed to grow exponentially and become one of the most popular cookie franchises in the country.

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What is it that makes Crumbl so special? For starters, their cookies are absolutely delicious. They offer a wide variety of flavors, all of which are unique and extremely tasty. In addition to their great taste, Crumbl's cookies are also visually appealing. They're big, soft, and come in a variety of fun colors and designs.


Another thing that sets Crumbl apart from other cookie franchises is their customer service. They're known for being extremely friendly and accommodating, always going above and beyond to make sure their customers are happy.


If you're looking for a cookie franchise that's delicious, visually appealing, and offers great customer service, Crumbl is the perfect choice.


Get started exploring Crumbl today! Fill out the form below to get more information and learn if your territory is still available.

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Crumbl Cookie Franchise Cost & Profits (2022)

The total investment amount to open a Crumbl franchise is $347,666 – $691,783.


In addition to the $50,000 initial franchise fee, you will need to pay for premises leases. For a three-month period, this could cost anywhere from $16,000 to over $80,000.


Real estate and other construction improvements will cost anywhere from $75,000 to $250,000.


With all of those expenses added together, the number can range from $347,666 to $691,783. It will largely rely on the amount of space you choose to rent and whether or not you have to make any renovations to your current area.


On average, franchisees of Crumbl spend 2% of gross sales on advertising expenses, while the Royalty Fee is higher than average at 8%.

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Crumbl Financial Performance Representations (Item 19, 2021 FDD) and Analysis



The Crumbl franchise Disclosure Document is very transparent and they recently disclosed the sales numbers and financials for 140 of their locations that operated last year. According to their data, in the 2021 calendar year the average or median revenue was $1,687,731 with a gross profit margin of $707,912.53 and then netting a profit of $279,212.


With an initial investment of $227,666 to $567,833, you can anticipate a return net profit of $279,212 once the business expands.


  • The representation made below is an historic financial performance representation of a subset of Crumbl locations that operated continuously through all of 2020. The total number of franchised outlets that existed at the beginning of 2020 and operated continuously through 2020 was 53, which equates to approximately 37.59% of the total franchised locations that were operating at the end of 2020.

  • The following data represents the average, high, median, and low 2020 calendar year financial data for such 53 Crumbl locations. The first chart shows the Total Revenue, Gross Profit, Gross Margin, Net Profit, and Net Margin (defined below) for the 2020 calendar year, and the second chart shows such metrics distilled down to the average monthly (defined below) figures compiled from such locations.

  • These locations operated in several states across the United States. These locations serve the same type of goods that you will be serving. These locations are each within territories of approximately 40,000 to 100,000 people. Your location will likely face different competition, costs, customer preferences, population numbers, and other factors.


A. 2020 Calendar Year

Total Revenue

  • Average: $1,274,047

  • High: $2,336,578

  • Median: $1,176,995

  • Low: $378,990

Total Gross Profit

  • Average: $626,772 (49.2%)

  • High: $1,231,107

  • Median: $611,729

  • Low: $168,901

Total Net Profit

  • Average: $319,958 (25.1%)

  • High: $761,123

  • Median: $302,075

  • Low: $41,100

B. Average Month

Total Revenue

  • Average: $106,170 (100.0%)

  • High: $194,714

  • Median: $98,082

  • Low: $31,582

Total Gross Profit

  • Average: $52,230 (49.2%)

  • High: $102,592

  • Median: $50,977

  • Low: $14,075

Total Net Profit

  • Average: $26,663 (25.1%)

  • High: $63,426

  • Median: $25,172

  • Low: $3,425

  • Out of the pool of such 53 Crumbl locations that operated continuously for the 2020 calendar year, (a) 24 locations met or surpassed the average Total Revenue, (b) 25 locations met or surpassed the average Gross Profit, and (c) 24 locations met or surpassed the average Net Profit.

  • The data for the Gross Profit and Net Profit above are based on the Total Revenue for a particular column. If there are an even number of stores in the data set, the Median is the average of the two median values of Total Revenue.

  • The Net Profit may include operating costs that may not be applicable for all users of these statements. These costs include officer wages, guaranteed payments, corporate benefits and perks, and other indirect costs.

  • “Average Month” or “Average Monthly” refers to the respective average monthly Total Revenue, Gross Profit, Gross Margin, Net Profit, and Net Margin of all 53 Crumbl locations that operated continuously for the 2020 calendar year.

  • “Gross Margin” means Gross Profit divided by Total Revenue.

  • “Gross Profit” means Gross Sales minus cost of goods sold, including food goods, labor, and payroll taxes.

  • “Net Profit” means Gross Profit minus all ordinary and recurring operating expenses, interest, income taxes, depreciation, and amortization.

  • “Net Margin” means Net Profit divided by Total Revenue.

  • “Total Revenue” means total revenue derived from the sale of goods or services less sales tax, discounts, allowances, and returns.

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Is Crumbl Cookie Franchise Right for You?


Now that you know the ins and outs of owning a Crumbl cookie franchise, it's time to decide if this business is right for you. Some things to consider include your financial situation, business acumen, and whether or not you're passionate about cookies!


If you think a Crumbl cookie franchise could be a good fit for you, the next step is to fill out their online application. Once you're approved, you'll be well on your way to becoming a successful franchise owner.


The Crumbl cookie franchise offers a great opportunity for those who are passionate about baking and business. With a low cost of entry and high potential profits, it's no wonder this franchise is growing so rapidly. If you think you have what it takes to be a successful Crumbl franchisee, don't hesitate to apply today.


Crumbl Cookie Franchise Facts


-Founded in 2016

-Headquartered in Utah

-Over 60 locations nationwide

-Known for their gourmet cookies, friendly customer service, and fun atmosphere

-Initial investment: $227,666 to $567,833

-Monthly royalties: 8%

-Marketing fees: 2%

-Average revenues: $1,274,047

-Average profits: $279,212

-Inquire About This Franchise: Click Here


If you are looking for a franchise opportunity that is sweet, fun, and has a low cost of entry, then the Crumbl cookie franchise may be the right fit for you. With a proven business model and strong support system in place, Crumbl franchisees have everything they need to succeed.


Contact us today to learn more about how you can get started.

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