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Discover the Truth:

Crumbl franchise is over priced and overrated!

We are huge fans of Crumbl cookies and enjoy them every week for dessert. However, there are concerns about the longevity of this franchise as a passing trend. With an estimated initial investment ranging from $367,666 to $1,404,333 (excluding royalties or marketing fees), it's important to carefully consider if this investment aligns with your goals.


When looking at a multi-unit Crumbl franchise we spoke with, which has several locations, its best-performing site only yields slightly above $120k annually. Exploring alternative investment opportunities that offer a greater return on your capital might be advantageous.

Our team at The Franchise Insiders offers expert guidance in evaluating diverse franchising opportunities to help you find the perfect fit for your goals.


Avoid following trends blindly; conduct thorough research to uncover alternative franchise options that promise lasting success and financial independence. Fill out the form below for personalized assistance in making a well-informed decision for your future! Let's collaborate on establishing a thriving franchise portfolio together. Make informed investment choices and secure a prosperous future with The Franchise Insiders. Ready to take the next step? Reach out to us today! Explore various opportunities beyond a single option to diversify your portfolio with proven successful concepts. Count on us to steer you toward a strategic investment that matches your objectives.



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The Crumbl Story 
Crumbl Cookies was founded in 2018 by entrepreneurs Wade and Travis Peterson. Drawing inspiration from their own love of baking and their passion for creating irresistible treats, they opened their first store in Logan, Utah. Since then, the company has grown from a single store to over 100 locations across 16 states. In addition to their brick-and-mortar stores, they also offer delivery services through DoorDash, Grubhub, Postmates and Uber Eats. 

What Makes Crumbl Special? 
Crumbl stands out from other bakeries due to its unique selection of cookie flavors. Each week brings different flavors (such as S’mores or Red Velvet Cake) that are only available until sold out—which creates an air of anticipation among customers eager to get their hands on these limited-edition treats! In addition to its rotating selection of flavors, each cupcake comes packaged in an eye-catching box that showcases the brand’s signature logo and vibrant colors.  

Where can one access Crumbl Cookies's Franchise Disclosure Document (FDD)?

To access Crumbl Cookies's Franchise Disclosure Document (FDD), interested individuals can request it directly from the company itself. Since most franchisors, including Crumbl Cookies, are privately owned, the current versions of their FDDs may not be readily available for public viewing. Therefore, the best way to obtain a copy of the FDD would be to contact Crumbl Cookies directly and request the document from them. Additionally, individuals can consider seeking assistance from a Franchise Consultant who can help facilitate the process of obtaining a copy of the FDD and provide guidance on the essential questions to ask when evaluating a franchise opportunity.

Is Crumbl Cookies a semi-absentee franchise with passive ownership opportunities?

Crumbl Cookies indeed offers a semi-absentee franchise model with opportunities for passive ownership. In this type of franchise arrangement, individuals have the option to run the business while simultaneously managing other professional or personal commitments. The semi-absentee structure allows for greater flexibility and autonomy in managing the franchise while pursuing other ventures, making it an attractive option for those seeking passive ownership opportunities.

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What are the Crumbl Cookies franchise fees and
financial requirements for 2024?

In 2024, to own a Crumbl Cookies franchise, interested individuals must meet specific financial requirements and pay various fees. The cash requirement ranges from $150,000 to $450,000. Additionally, franchisees are subject to an 8% royalty fee and an initial franchise fee of $50,000. The overall initial investment needed to establish a Crumbl Cookies franchise falls within the range of $367,666 to $1,404,333.

How can The Franchise Insiders provide
expert advice on buying a franchise?

The Franchise Insiders offers expert advice on buying a franchise through ensuring that our franchise consultants are well-versed in the intricacies of the franchise industry, enabling them to offer free expert advice to individuals seeking to invest in a franchise. Additionally, The Franchise Insider's focus on educating consultants reflects its commitment to maintaining a high standard of expertise and professionalism in the world of franchising, ultimately benefiting those who turn to The Franchise Insiders for guidance on purchasing a franchise.

How does The Franchise Insiders help aspiring business owners with franchise investments?

The Franchise Insiders offers guidance to individuals looking to become business owners by helping them navigate the process of selecting and investing in franchise opportunities. With a diverse portfolio of over 550 franchises, The Franchise Insiders assists in connecting aspiring entrepreneurs with suitable franchise options tailored to their interests and goals. By opting for a consultation, individuals can expect to be contacted by a Certified Franchise Consultant who will provide insights and information on franchise ownership. It's important to note that The Franchise Insider's approach emphasizes personalized support and advice rather than relying on generic ranking systems to assist in making informed decisions about franchise investments.

Crumbl Financial Performance Representations (Item 19, 2021 FDD) and Analysis



The Crumbl franchise Disclosure Document is very transparent and they recently disclosed the sales numbers and financials for 140 of their locations that operated last year. According to their data, in the 2021 calendar year the average or median revenue was $1,687,731 with a gross profit margin of $707,912.53 and then netting a profit of $279,212.


With an initial investment of $227,666 to $567,833, you can anticipate a return net profit of $279,212 once the business expands.


  • The representation made below is an historic financial performance representation of a subset of Crumbl locations that operated continuously through all of 2020. The total number of franchised outlets that existed at the beginning of 2020 and operated continuously through 2020 was 53, which equates to approximately 37.59% of the total franchised locations that were operating at the end of 2020.

  • The following data represents the average, high, median, and low 2020 calendar year financial data for such 53 Crumbl locations. The first chart shows the Total Revenue, Gross Profit, Gross Margin, Net Profit, and Net Margin (defined below) for the 2020 calendar year, and the second chart shows such metrics distilled down to the average monthly (defined below) figures compiled from such locations.

  • These locations operated in several states across the United States. These locations serve the same type of goods that you will be serving. These locations are each within territories of approximately 40,000 to 100,000 people. Your location will likely face different competition, costs, customer preferences, population numbers, and other factors.


A. 2020 Calendar Year

Total Revenue

  • Average: $1,274,047

  • High: $2,336,578

  • Median: $1,176,995

  • Low: $378,990

Total Gross Profit

  • Average: $626,772 (49.2%)

  • High: $1,231,107

  • Median: $611,729

  • Low: $168,901

Total Net Profit

  • Average: $319,958 (25.1%)

  • High: $761,123

  • Median: $302,075

  • Low: $41,100

B. Average Month

Total Revenue

  • Average: $106,170 (100.0%)

  • High: $194,714

  • Median: $98,082

  • Low: $31,582

Total Gross Profit

  • Average: $52,230 (49.2%)

  • High: $102,592

  • Median: $50,977

  • Low: $14,075

Total Net Profit

  • Average: $26,663 (25.1%)

  • High: $63,426

  • Median: $25,172

  • Low: $3,425

  • Out of the pool of such 53 Crumbl locations that operated continuously for the 2020 calendar year, (a) 24 locations met or surpassed the average Total Revenue, (b) 25 locations met or surpassed the average Gross Profit, and (c) 24 locations met or surpassed the average Net Profit.

  • The data for the Gross Profit and Net Profit above are based on the Total Revenue for a particular column. If there are an even number of stores in the data set, the Median is the average of the two median values of Total Revenue.

  • The Net Profit may include operating costs that may not be applicable for all users of these statements. These costs include officer wages, guaranteed payments, corporate benefits and perks, and other indirect costs.

  • “Average Month” or “Average Monthly” refers to the respective average monthly Total Revenue, Gross Profit, Gross Margin, Net Profit, and Net Margin of all 53 Crumbl locations that operated continuously for the 2020 calendar year.

  • “Gross Margin” means Gross Profit divided by Total Revenue.

  • “Gross Profit” means Gross Sales minus cost of goods sold, including food goods, labor, and payroll taxes.

  • “Net Profit” means Gross Profit minus all ordinary and recurring operating expenses, interest, income taxes, depreciation, and amortization.

  • “Net Margin” means Net Profit divided by Total Revenue.

  • “Total Revenue” means total revenue derived from the sale of goods or services less sales tax, discounts, allowances, and returns.

Is Crumbl Cookie Franchise Right for You?


Now that you know the ins and outs of owning a Crumbl cookie franchise, it's time to decide if this business is right for you. Some things to consider include your financial situation, business acumen, and whether or not you're passionate about cookies!


If you think a Crumbl cookie franchise could be a good fit for you, the next step is to fill out their online application. Once you're approved, you'll be well on your way to becoming a successful franchise owner.


The Crumbl cookie franchise offers a great opportunity for those who are passionate about baking and business. With a low cost of entry and high potential profits, it's no wonder this franchise is growing so rapidly. If you think you have what it takes to be a successful Crumbl franchisee, don't hesitate to apply today.


Crumbl Cookie Franchise Facts


-Founded in 2016

-Headquartered in Utah

-Over 60 locations nationwide

-Known for their gourmet cookies, friendly customer service, and fun atmosphere

-Initial investment: $227,666 to $567,833

-Monthly royalties: 8%

-Marketing fees: 2%

-Average revenues: $1,274,047

-Average profits: $279,212

-Inquire About This Franchise: Click Here


If you are looking for a franchise opportunity that is sweet, fun, and has a low cost of entry, then the Crumbl cookie franchise may be the right fit for you. With a proven business model and strong support system in place, Crumbl franchisees have everything they need to succeed.


Contact us today to learn more about how you can get started.

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