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Learn how to get approved for a Crumbl Cookie Franchise 

How profitable is Crumbl?


A Crumbl Cookie franchise might be the perfect fit for you. With its delicious cookies and unique take on the traditional bakery business, Crumbl has become one of the most sought-after franchises in the country. You can learn more about this business opportunity with The Franchise Insiders—we provide an extensive consultation to help you decide if owning a Crumbl Cookie franchise is right for you. 

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The Crumbl Story 
Crumbl Cookies was founded in 2018 by entrepreneurs Wade and Travis Peterson. Drawing inspiration from their own love of baking and their passion for creating irresistible treats, they opened their first store in Logan, Utah. Since then, the company has grown from a single store to over 100 locations across 16 states. In addition to their brick-and-mortar stores, they also offer delivery services through DoorDash, Grubhub, Postmates and Uber Eats. 

What Makes Crumbl Special? 
Crumbl stands out from other bakeries due to its unique selection of cookie flavors. Each week brings different flavors (such as S’mores or Red Velvet Cake) that are only available until sold out—which creates an air of anticipation among customers eager to get their hands on these limited-edition treats! In addition to its rotating selection of flavors, each cupcake comes packaged in an eye-catching box that showcases the brand’s signature logo and vibrant colors.  

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Learn how to get approved for a Crumbl Cookie Franchise 

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Why Invest In A Franchise? 

Investing in a franchise offers many advantages over starting your own business from scratch. First, you will have access to established systems and processes so there is less guesswork involved when it comes to running your business day-to-day operations. Second, franchisors provide support along every step of your journey—from finding a location to managing finances—so you will be well taken care of throughout the process. Finally, franchisors leverage the power of their brand name so that customers already know who you are when they walk into your store!   

If you're looking for a profitable business opportunity with long-term potential, consider investing in a Crumbl Cookie franchise with The Franchise Insiders!


Our free franchise consultation helps franchise seekers determine if this is the right fit for them by providing all the facts they need before making an informed decision about investing in this franchise opportunity.


Contact us today to learn more about getting started with Crumbl Cookies!

Crumbl Financial Performance Representations (Item 19, 2021 FDD) and Analysis



The Crumbl franchise Disclosure Document is very transparent and they recently disclosed the sales numbers and financials for 140 of their locations that operated last year. According to their data, in the 2021 calendar year the average or median revenue was $1,687,731 with a gross profit margin of $707,912.53 and then netting a profit of $279,212.


With an initial investment of $227,666 to $567,833, you can anticipate a return net profit of $279,212 once the business expands.


  • The representation made below is an historic financial performance representation of a subset of Crumbl locations that operated continuously through all of 2020. The total number of franchised outlets that existed at the beginning of 2020 and operated continuously through 2020 was 53, which equates to approximately 37.59% of the total franchised locations that were operating at the end of 2020.

  • The following data represents the average, high, median, and low 2020 calendar year financial data for such 53 Crumbl locations. The first chart shows the Total Revenue, Gross Profit, Gross Margin, Net Profit, and Net Margin (defined below) for the 2020 calendar year, and the second chart shows such metrics distilled down to the average monthly (defined below) figures compiled from such locations.

  • These locations operated in several states across the United States. These locations serve the same type of goods that you will be serving. These locations are each within territories of approximately 40,000 to 100,000 people. Your location will likely face different competition, costs, customer preferences, population numbers, and other factors.


A. 2020 Calendar Year

Total Revenue

  • Average: $1,274,047

  • High: $2,336,578

  • Median: $1,176,995

  • Low: $378,990

Total Gross Profit

  • Average: $626,772 (49.2%)

  • High: $1,231,107

  • Median: $611,729

  • Low: $168,901

Total Net Profit

  • Average: $319,958 (25.1%)

  • High: $761,123

  • Median: $302,075

  • Low: $41,100

B. Average Month

Total Revenue

  • Average: $106,170 (100.0%)

  • High: $194,714

  • Median: $98,082

  • Low: $31,582

Total Gross Profit

  • Average: $52,230 (49.2%)

  • High: $102,592

  • Median: $50,977

  • Low: $14,075

Total Net Profit

  • Average: $26,663 (25.1%)

  • High: $63,426

  • Median: $25,172

  • Low: $3,425

  • Out of the pool of such 53 Crumbl locations that operated continuously for the 2020 calendar year, (a) 24 locations met or surpassed the average Total Revenue, (b) 25 locations met or surpassed the average Gross Profit, and (c) 24 locations met or surpassed the average Net Profit.

  • The data for the Gross Profit and Net Profit above are based on the Total Revenue for a particular column. If there are an even number of stores in the data set, the Median is the average of the two median values of Total Revenue.

  • The Net Profit may include operating costs that may not be applicable for all users of these statements. These costs include officer wages, guaranteed payments, corporate benefits and perks, and other indirect costs.

  • “Average Month” or “Average Monthly” refers to the respective average monthly Total Revenue, Gross Profit, Gross Margin, Net Profit, and Net Margin of all 53 Crumbl locations that operated continuously for the 2020 calendar year.

  • “Gross Margin” means Gross Profit divided by Total Revenue.

  • “Gross Profit” means Gross Sales minus cost of goods sold, including food goods, labor, and payroll taxes.

  • “Net Profit” means Gross Profit minus all ordinary and recurring operating expenses, interest, income taxes, depreciation, and amortization.

  • “Net Margin” means Net Profit divided by Total Revenue.

  • “Total Revenue” means total revenue derived from the sale of goods or services less sales tax, discounts, allowances, and returns.

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Is Crumbl Cookie Franchise Right for You?


Now that you know the ins and outs of owning a Crumbl cookie franchise, it's time to decide if this business is right for you. Some things to consider include your financial situation, business acumen, and whether or not you're passionate about cookies!


If you think a Crumbl cookie franchise could be a good fit for you, the next step is to fill out their online application. Once you're approved, you'll be well on your way to becoming a successful franchise owner.


The Crumbl cookie franchise offers a great opportunity for those who are passionate about baking and business. With a low cost of entry and high potential profits, it's no wonder this franchise is growing so rapidly. If you think you have what it takes to be a successful Crumbl franchisee, don't hesitate to apply today.


Crumbl Cookie Franchise Facts


-Founded in 2016

-Headquartered in Utah

-Over 60 locations nationwide

-Known for their gourmet cookies, friendly customer service, and fun atmosphere

-Initial investment: $227,666 to $567,833

-Monthly royalties: 8%

-Marketing fees: 2%

-Average revenues: $1,274,047

-Average profits: $279,212

-Inquire About This Franchise: Click Here


If you are looking for a franchise opportunity that is sweet, fun, and has a low cost of entry, then the Crumbl cookie franchise may be the right fit for you. With a proven business model and strong support system in place, Crumbl franchisees have everything they need to succeed.


Contact us today to learn more about how you can get started.

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