Jack Johnson
Founder and CEO of The Franchise Insiders
Jack Johnson is one of the franchise industry's most trusted and accomplished advisors.
With over 20 years of experience building, scaling, and selling franchise businesses, Jack co-founded The Franchise Insiders to help others achieve the same freedom and success that franchising created for his own family.
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Before launching The Franchise Insiders, Jack held leadership roles in both the corporate and franchise world, including helping grow a national franchise system to 100+ locations and a successful exit to private equity. Since 2008, he and his wife and business partner, Jill, have helped more than 600 people become franchise owners—saving clients millions in franchise fees along the way.
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Jack was the first-ever franchise consultant to earn a spot in FranServe’s $2M Club and has been recognized as a Top 100 Franchise Influencer.
His clients include first-time business owners, experienced entrepreneurs, and executives in transition—all of whom benefit from his insider access, honest guidance, and proven track record.
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Jack believes franchising is one of the most powerful vehicles for building wealth and time freedom. His mission is simple: connect the right people with the right franchise opportunities and help them win.
Jill Johnson
President and Co-Founder of The Franchise Insiders
Jill Johnson is a nationally recognized franchise strategist, entrepreneur, and mentor.
As Co-Founder and President of The Franchise Insiders, she brings a rare blend of executive experience, franchise ownership, and personal dedication to helping clients succeed in business and life.
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Before launching The Franchise Insiders, Jill built her career in high-level marketing and business development roles at prestigious companies including IBM and Wynn Las Vegas—where she developed a deep understanding of brand strategy, customer experience, and service excellence.
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Jill is also a top-performing franchise consultant and business owner herself. Alongside her husband Jack, they have helped over 600 clients become franchise owners.
Jill made history as the first woman to be inducted into FranServe’s $2M Club, an elite honor reserved for the highest-producing franchise consultants in the industry.
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Known for her strategic insight, approachable leadership style, and ability to guide people through complex business decisions with clarity, Jill is passionate about helping others create the freedom, wealth, and purpose that franchising made possible for her own family.
Brian Gross, CFP®
Franchise Consultant
Brian Gross brings a powerful combination of financial expertise, corporate leadership, and franchise ownership to The Franchise Insiders team.
With over a decade of experience at Fidelity Investments—where he served as Vice President of 401(k) Sales—and deep credentials including Certified Financial Planner™ (CFP®) and Certified Investment Management Analyst, Brian has helped countless professionals plan for their future.
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Today, as both a franchise consultant and a successful franchise owner himself, Brian helps others do the same—but with a new path: entrepreneurship. After leaving corporate America, Brian launched his own franchise and now owns and operates a thriving location in Tampa, Florida.
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Brian specializes in guiding executives, professionals, and investors through the franchise discovery process with a clear financial lens. He helps clients identify businesses that build generational wealth, offer diversified income streams, and align with their long-term goals.
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With a degree in Finance and Real Estate from the University of Missouri and firsthand experience making the leap into business ownership, Brian is uniquely positioned to coach others through the transition with clarity, confidence, and impact.
Kathryn Allen
Franchise Consultant
Kathryn Allen is a powerhouse brand builder and award-winning franchise owner with a dual background in youth development and senior care. Her strategic mindset, marketing expertise, and leadership acumen make her an invaluable member of The Franchise Insiders team.
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Kathryn’s career began in the senior care industry, where she spent over a decade leading marketing initiatives for one of the largest home care brands in North America. As Director of Marketing at TheKey (formerly Home Care Assistance), she helped scale the company from 30 to over 250 locations across three countries, spearheading the company-wide rebrand in 2022 and guiding both franchise and corporate growth.
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In 2023, Kathryn became the owner of a Soccer Stars franchise in California’s East Bay. In her first full year, she was named Franchise MVP for achieving the highest revenue across 124 units—a testament to her operational excellence and team-building ability. Her success story is now a case study in how strong leadership and smart marketing fuel franchise performance.
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Kathryn brings a unique perspective to franchise consulting, blending corporate savvy with real-world ownership experience. She specializes in guiding entrepreneurs toward franchise opportunities that align with their values and strengths. Her focus on culture, brand clarity, and growth strategy helps clients build businesses that scale with integrity.
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Kathryn holds a degree in Human & Organizational Development with an emphasis on Leadership Effectiveness & Entrepreneurship from Vanderbilt University and continues to serve her community through volunteer leadership with the Children’s Health Guild.
David San Juan
Franchise Consultant
David San Juan is a mission-driven leader with an exceptional background in law enforcement, security management, and entrepreneurship. As a franchise consultant and current franchise owner, David brings both boots-on-the-ground experience and high-level strategic thinking to The Franchise Insiders team.
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David's career began in public service, where he spent 13 years as a Miami Police Officer and Investigator. He later served as Regional Security Manager for Brink’s Inc., overseeing more than 250 staff across Texas and Louisiana, followed by a corporate investigator role at a Fortune 100 company, where he safeguarded people, assets, and reputation.
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Now, as the owner of a successful home services franchise on Florida’s Treasure Coast, David has firsthand experience in building and leading a franchise business. He understands the mindset shift, operational discipline, and strategic decisions that come with business ownership.
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David is passionate about helping others take control of their future through franchising—especially those transitioning from law enforcement, military, or corporate careers. His integrity, leadership, and operational know-how make him a trusted advisor to clients seeking a proven path to financial freedom and professional fulfillment.
Morgan Noller
Franchise Consultant
Morgan Noller brings entrepreneurial grit, heart-led leadership, and firsthand franchise ownership experience to her role at The Franchise Insiders.
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Morgan began her journey as the founder of a highly successful Corporate Event and Wedding Planning business in Vacaville, California—earning the distinction of #1 event planner in Northern California in 2019. Her drive to serve her community didn’t stop with business success. Morgan was honored with a prestigious U.S. Air Force-level award for her community service, reflecting her deep commitment to making a meaningful impact wherever she goes.
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Seeking more freedom and long-term financial independence, Morgan partnered with The Franchise Insiders and became a Soccer Stars franchise owner in Granite Bay, California. Today, her business provides engaging, confidence-building soccer programs to children—and serves as a personal testament to the power of franchise ownership to transform lives.
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As a Franchise Consultant, Morgan now helps others make the same leap. She combines her entrepreneurial insight, personal experience, and passion for helping others into a coaching style that’s both inspiring and actionable. She believes that business ownership is more than a career move—it’s a chance to reclaim your time, purpose, and future.
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Whether guiding clients through their first call or celebrating their first deal, Morgan is a trusted partner every step of the way.
