Introduction
The home services industry is undergoing a transformation, and Resi Brands is at the forefront of this change. By combining cutting-edge technology with traditional service excellence, Resi Brands is redefining what it means to own and operate a home services business. This deep dive explores how their multi-brand approach, innovative use of AI, and unwavering commitment to franchisee success are shaping the industry's future.
One of the most compelling aspects of Resi Brands is its mission to modernize home services while maintaining the human element—dignity, community, and craftsmanship. A key player in this transformation is entrepreneur and investor Codie Sanchez (Co-Owner), whose involvement underscores Resi Brands' commitment to empowering blue-collar workers and business owners alike.
Another defining pillar of Resi Brands is its social mission—most evident in Pink’s Window Services—which aims to "restore dignity to the blue-collar service sector." By integrating high-tech solutions with traditional, hands-on work, Resi Brands is proving that innovation and integrity can coexist in the home services space.
This blend of technology and human-centric values is revolutionizing an industry that has seen little disruption for decades. From AI-powered operations to franchisee-focused support, Resi Brands is paving the way for the future of home services.
Key Takeaways
Franchisee-First Approach: Resi Brands empowers entrepreneurs with comprehensive support, training, and growth-focused strategies.
Innovation-Driven Leadership: Under CEO Steven Montgomery, Resi Brands is setting new standards for quality and operational excellence in the home services industry.
Diverse Service Offerings: With multiple brands under its umbrella, Resi Brands provides franchisees with specialized business opportunities tailored to different home service markets.
Commitment to Community and Values: Franchisees are not just business owners—they're part of a network built on collaboration, shared success, and local impact.
Who Is Resi Brands?
Resi Brands is a pioneer in the home services industry, offering entrepreneurs an unmatched opportunity through franchising. What started as a vision to create high-quality, scalable home service businesses has evolved into a multi-brand powerhouse, helping franchisees build successful, sustainable businesses.
With a strong foundation in innovation and customer satisfaction, Resi Brands fosters a collaborative environment where franchise owners receive world-class support. This culture of continuous improvement ensures that franchisees are always equipped with the tools and strategies needed to succeed.
Resi Brands’ Mission and Values
Resi Brands' mission is simple: to revolutionize home services by providing exceptional brands that deliver top-tier customer experiences. The company is dedicated to empowering entrepreneurs, offering comprehensive training programs, and providing ongoing coaching to ensure their long-term success.
At the core of Resi Brands are values such as:
Excellence in Service – A commitment to delivering high-quality, reliable services to homeowners nationwide.
Entrepreneurial Empowerment – A focus on helping franchise owners build profitable, scalable businesses.
Innovation and Adaptability – A tech-forward approach that integrates AI and automation into traditional service industries.
Community and Collaboration – A network where franchisees, employees, and customers benefit from a culture of mutual support.
Steven Montgomery’s Vision for Resi Brands
As the CEO of Resi Brands, Steven Montgomery is the driving force behind the company’s innovative franchising model. His vision? To create the nation’s premier home service brands while fostering an environment of growth, collaboration, and operational excellence.
Under Montgomery’s leadership, Resi Brands has prioritized:
Innovation: Implementing strategic partnerships and AI-driven efficiencies to elevate franchisee success.
Quality and Customer Satisfaction: Ensuring every brand within the Resi Brands family maintains high service standards.
Franchisee Success: Providing world-class support systems to help franchisees scale their businesses effectively.
Leadership and Team
Resi Brands boasts a leadership team with deep industry expertise and a shared passion for franchise success:
Steven Montgomery, Co-Founder & CEO – Visionary leader focused on innovation, franchisee support, and business growth.
Allan Alarcon, Co-Founder & President – Responsible for daily operations and ensuring franchisees receive top-tier support.
Codie Sanchez, Co-Owner – Successful entrepreneur and investor dedicated to long-term strategy and empowering business owners.
Together, this team provides franchisees with comprehensive training, hands-on coaching, and in-person support—ensuring long-term success.
Exceptional Brands Under Resi Brands
Resi Brands operates multiple home service franchises, each offering specialized expertise and top-tier customer satisfaction. These include:
That 1 Painter
Specializes in high-end residential and commercial painting
Recognized for exceptional quality and customer service
Strong presence in Austin, Texas, and expanding nationally
Pink’s Window Services
Mission-driven brand restoring dignity to blue-collar service workers
Comprehensive window cleaning, power washing, and solar panel cleaning
Emphasizes punctuality, reliability, and professionalism
Action Exteriors
Full-service exterior home renovation specialist
Offers roofing, siding, gutter installations, and window replacements
Focuses on functionality, durability, and aesthetic appeal
Garage Up
Comprehensive garage renovation services, including epoxy flooring and storage solutions
Poised to capitalize on the growing garage improvement market
Franchise Opportunities with Resi Brands
Resi Brands offers a proven business model tailored for aspiring entrepreneurs. With a structured franchise system, franchisees receive:
Comprehensive Training & Coaching: Hands-on education and ongoing support.
Robust Marketing & Branding: Leveraging the power of ResiMarketing for national and local visibility.
Technology Integration: AI-driven operations and data analytics for business efficiency.
ResiMarketing: Driving Brand Visibility
ResiMarketing is the driving force behind Resi Brands’ visibility, using strategies such as:
Tailored national campaigns
Search Engine Optimization (SEO)
Engaging creative services
This powerful marketing approach strengthens brand recognition and helps franchise owners attract and retain customers.
Technology’s Role in Resi Brands' Success
Resi Brands leverages data analytics to optimize marketing campaigns, understand consumer behavior, and enhance customer engagement. Maintaining consistent brand messaging across various platforms helps build customer loyalty and trust, further positioning Resi Brands as a leader in the home services industry.
Employee Insights and Career Opportunities
Resi Brands fosters a supportive and collaborative work culture that prioritizes inclusivity and diversity. Employees benefit from wellness programs that address financial, mental, and physical health. Career advancement opportunities are highlighted as a key aspect of employee satisfaction, making Resi Brands an attractive place to work.
Locations and Expansion Strategy
Headquartered in Austin, Texas, Resi Brands is expanding its footprint nationwide through franchising. Strategic partnerships with investors enhance franchise development, solidifying the company’s positioning in the home service market. By introducing new brands and services, Resi Brands aims to dominate the sector and meet evolving customer needs.
Community Involvement and Corporate Culture
Resi Brands emphasizes the importance of strong company culture and values in driving employee engagement and retention. Franchisees and employees benefit from a culture of collaboration, feedback, and continuous improvement.
Community support is a core value at Resi Brands, with involvement in local initiatives and volunteer efforts. This commitment strengthens relationships between employees and the communities they serve.
Final Thoughts
Resi Brands is more than a company—it’s a movement reshaping home services through innovation, franchisee empowerment, and a deep commitment to community. With CEO Steven Montgomery’s vision and a leadership team that prioritizes franchisee success, Resi Brands is setting the standard for the future of home service franchising.
A Franchise Owner’s Perspective: Why I Chose Pink’s Window Services
As a Pink’s Window Services franchise owner, I can confidently say that joining Resi Brands was one of the best decisions I’ve made. I was searching for a franchise that offered:
Strong market demand
A proven business model
Real support from an engaged corporate team
From comprehensive training to streamlined operations and ongoing coaching, Resi Brands has given me every tool needed for success. The recurring revenue model—with year-round demand for window cleaning and exterior home services—provides predictable income and strong customer retention.
Beyond the numbers, Resi Brands' culture stands out. It’s a collaborative, franchisee-first network where owners genuinely support one another. If you’re exploring franchise ownership, Pink’s Window Services is an opportunity worth considering.
— Jack Johnson, Owner, Pink’s Windows Palm Beach, FL
Frequently Asked Questions
What types of services do Resi Brands offer?
Resi Brands provides a range of home services, such as painting, roofing, and window cleaning. You can trust them to enhance your home's appearance and functionality!
How does Resi Brands support its franchise owners?
Resi Brands supports its franchise owners through comprehensive training programs, ongoing coaching, and a proven business model, setting them up for success. You'll feel confident knowing you have robust support every step of the way!
Where is Resi Brands headquartered and what are its expansion plans?
Resi Brands is headquartered in Austin, Texas, and it has exciting plans for nationwide expansion through franchising and the introduction of new brands!
What sets Resi Brands apart from other home service companies?
Resi Brands distinguishes itself with a vibrant company culture, robust support systems, and a unique focus on technology and community involvement. You'll find a commitment to both employee well-being and service excellence that truly sets them apart!
This is not an offer to sell a franchise. An offer can only be made through a Franchise Disclosure Document (FDD). Prospective franchisees should conduct their own due diligence before making an investment decision. Franchise performance varies by location and individual effort. Author is a Resi Brands franchise owner.
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