01 / PEOPLE FIRST
Senior safety
Home safety assessments, grab bars, railings, bathroom and accessibility modifications that help seniors stay in their homes.
TruBlue Home Service Ally · Franchise opportunity from The Franchise InsidersHome care takes care of Mom. Who takes care of her house?
Three out of four Americans over 50 want to stay in their homes as they age. Fewer than 4% of homes can be easily modified to let them. TruBlue is the franchise that fixes that: grab bars, safety modifications, repairs and maintenance plans for seniors and busy families.
Under $100KTotal investment
+18.6%2025 average revenue growth
135Outlets in 34 states
Free market check and private fit analysis from our team. No obligation. Not a territory reservation.
A safer home. More time at home.Market check · Franchisor confirmation
Is your market open?
Tell us where you'd build. We'll ask TruBlue to confirm current availability and our team will follow up with a private fit analysis.
No cost. No obligation. A market request is not a territory reservation.
TruBlue is not currently offered in Alaska or Hawaii.
A territory check is a diligence step, not a promise of availability, qualification or financial performance.
The problem
The house is the part of aging in place nobody planned for.
- 75%of adults 50 and older want to stay in their current homes.¹
- Fewer than 1%of single-family homes are fully wheelchair accessible.¹
- More than one in fourolder adults reports a fall each year.²
- 11 sec.An older adult goes to an emergency room every 11 seconds because of a fall.³
Every one of those homes needs grab bars, railings, better lighting, safer bathrooms, and someone they trust to keep it all working. That's the business.
The business
Three ways to earn, one trusted name.
02 / STAY CONNECTED
Maintenance plans
Monthly or quarterly visits to handle the to-do list: batteries, light bulbs, filters, caulking, seasonal upkeep. Recurring revenue from customers who stay.
03 / EVERYDAY PROJECTS
Handyman services
Repairs and projects for busy families, real estate agents getting listings ready, and commercial properties.
Home care agencies take care of the person. TruBlue takes care of the house. The two work hand in hand, and many of your best referrals will come from people who care for seniors.
The numbers
A business that's growing faster every year.
$438,0952025 average gross revenue, franchised outlets
$845,4862025 average gross revenue, top quartile
+18.6%Growth in average gross revenue in 2025, after +15.5% in 2024
Gross revenue for franchised TruBlue outlets, as reported in Item 19 of the 2026 Franchise Disclosure Document. Gross revenue, not profit. Results vary by owner and market. There is no assurance you will do as well.
From the TruBlue network
Hear it from people in the room.
Prefer a new tab? Each video has a direct YouTube watch link.
What it costs
Own it for less than many people pay for a truck.
- Franchise fee
- $49,900
- Total investment
- $70,050–$96,400
- Liquid capital
- $50,000
- Royalty
- 6% of gross revenue
- Brand fund
- 2% of gross revenue
Home-based. Veterans: TruBlue participates in VetFran. SBA-registered. Confirm all figures in Items 5, 6 and 7 of the current Franchise Disclosure Document.
Your role
You don't swing the hammer. You build the company.
TruBlue owners don't need handyman experience. Your job is to lead a team, build referral relationships with senior care providers, real estate agents and community organizations, and run the business. The technicians do the work.
- Two weeks of virtual onboarding, then in-person training at headquarters
- A launch program for referral sources, online lead generation and local press
- Ongoing coaching, webinars and continuing education
THE HONEST PART
Know what the work asks of you
This is a people business disguised as a handyman business.
Your success depends on two things: finding and keeping skilled technicians, and earning the trust of the people who refer seniors to you. Neither happens automatically. Ask current owners how long it took to build their referral network, how they hire, and what their maintenance plan customers actually renew.
Who it fits
Who TruBlue fits.
This is a fit if:
- You've watched a parent or grandparent struggle to stay safely at home
- You have a sales, management or real estate background
- You want a home-based business under $100,000
- You'd rather lead a team than do the work yourself
This is not a fit if:
- You want a passive investment
- You don't want to hire and manage technicians
- You're uncomfortable building relationships with referral partners
The Franchise Insiders
The franchisor will tell you why to buy. We'll help you decide whether you should.
We're franchise owners ourselves. Jack helped scale TheKey Home Care's franchise system from 30 to more than 250 locations and was on its leadership team through its private-equity sale, so we know senior services from the inside. Jill spent fifteen years in marketing and enterprise sales, including at IBM and Wynn Las Vegas, before co-founding The Franchise Insiders.
We'll help you read the Item 19 line by line, check your territory, and talk with current owners before you invest. If TruBlue isn't right for you, we'll tell you.
870+Owners helped
30 to 250+Locations scaled at TheKey
$0Cost to you
¹ AARP 2024 Home and Community Preferences Survey. ² National Safety Council, from National Center for Health Statistics data. ³ National Council on Aging. Franchise figures: Item 19, Items 5–7 and Item 20 of the 2026 TruBlue Home Service Ally Franchise Disclosure Document.
