Gary Brecka
Consumer demand
Co-founder of Ultimate Longevity Center and founder of The Ultimate Human. His audience and longevity philosophy are the core of the consumer proposition.
Gary Brecka's Ultimate Longevity Center · Franchise opportunity
More than 300 ULC territories are sold. Is yours still open?
Built by Anthony Geisler, who founded Xponential Fitness and helped scale Club Pilates and StretchLab, with Gary Brecka and Lifeforce, the longevity medicine platform co-founded by Tony Robbins. We'll ask the franchisor to confirm your market, then give you the straight answer on the investment, the operating role and the risks.
Private buyer-side analysis. No cost. No obligation.
300+
Territories signed worldwide
$508K–$1.18M
Estimated initial investment*
$1M+ / $150K+
Net worth / liquid capital*
70
Owners behind the first 200 territories
The Franchise Insiders · Franchise Owners Helping Future Franchise Owners
Market request · Franchisor confirmation
Check my ULC market.
Tell us where you'd build. We'll ask the franchisor to confirm current availability and send you a private fit analysis.
A market request is not a territory reservation or guarantee. No cost. No obligation. We'll tell you if ULC isn't a fit.
Latest reported availability
These markets still had open territories in the franchisor's latest snapshot.
Franchisor-provided snapshot dated September 18, 2026. Availability changes fast and every territory requires current franchisor confirmation.
Don't see your market? Ask anyway. We'll check.
A customer's perspective
Would I pay for what ULC sells? I already do.
I'm a member of the Boca Raton Ultimate Longevity Center. At this stage of my life, I want to be proactive about my health, not reactive. I want to understand my biomarkers and have access to recovery tools that keep me strong and active.
That gives me something most advisors don't have: a customer's view of the experience. It's separate from whether ULC is a good business for you. That part takes real diligence, and that's what the rest of this page is for.
Jack Johnson
Founder & CEO, The Franchise Insiders
ULC member · Multi-brand franchise owner · Franchise advisor
The Franchise Insiders receives commissions on franchise purchases made through our referrals, including ULC. Our consulting services are provided at no charge to prospective buyers. Jack's personal experience as a ULC member is not evidence of franchise profitability or investment performance.
The demand
Millions of people listen to Gary Brecka. Most don't know where to start.
Sequel Brands founder Anthony Geisler says the number one question Gary gets every day is "Where do I start?"¹ ULC is built to be the local answer: a place to test, understand the results, and act on them.
The broader category is growing fast. The biohacking and health optimization market is projected to grow from $20.58 billion in 2025 to $56.31 billion by 2034.²
The Lab
Understand
Biomarker testing, metabolic profiling and 1:1 clinician consultation.
The Playground
Recover
Modalities that may include hyperbaric oxygen, red light, cold exposure, sauna and compression, depending on location and approved services.
The Apothecary
Optimize
Curated supplements and personalized protocols as part of the member offering.
The goal is an ongoing membership relationship, not a one-time visit. Retention and unit economics still have to be proven as the system matures.
Who's behind it
A celebrity, a franchise builder and a clinical partner.
Anthony Geisler / Sequel Brands
Franchise systems
According to ULC, Geisler has opened more than 3,000 franchise locations over his career. Geisler founded Xponential Fitness and helped scale brands including Club Pilates, StretchLab and CycleBar. ULC says its system includes scheduling, CRM, KPI reporting, vendor relationships, training and field support. Review the current scope in the FDD.
Lifeforce
Clinical infrastructure
Lifeforce, co-founded by Tony Robbins, provides clinical expertise and a member model built on repeat biomarker testing, telehealth clinician consultations and coaching. Professional medical services are provided by licensed clinicians through independently owned medical practices.
Why ULC and not someone else
Why ULC and not Restore, Next Health or a local med spa?
Longevity and recovery clinics are expanding fast, and ULC isn't the only franchise in the space.³ This is the question we'd ask about any franchise: what does it give you that would be hard to build yourself?
What ULC says it brings
- A national consumer brand tied to Gary Brecka's audience
- Franchise systems from the team behind Club Pilates and StretchLab
- A clinical layer through Lifeforce
- Diagnostics, recovery and retail in one membership
What to examine
- How ULC pricing compares with competitors in your market
- Whether the Brecka connection drives local memberships or just awareness
- What the franchisor provides versus what you build yourself
- How existing recovery and IV businesses near you would compete
The investment
What it takes to get in.
$508,778–$1,182,188
Estimated initial investment*
$1M+
Net worth*
$150K+
Liquid capital*
The liquid capital minimum is not the total you'll need. At the high end of the range, most owners will need financing or additional capital. Plan for the full buildout, equipment, working capital and time to ramp memberships.
*Item 7 information provided to The Franchise Insiders. Confirm the current FDD edition, scope and official figures before relying on this range.
Building multiple centers?
Qualified investors may be able to pursue an Area Development Agreement, subject to availability and franchisor approval. Ask early about timing, territory rights and capital needs.
The operating reality
This is an active operating business.
Diagnostics, clinicians, recovery modalities, memberships and retail all have to work together. That's the opportunity and the complexity.
The operator
Will you lead the center, hire a general manager, or oversee? Test that plan against real staffing and member experience requirements.
Clinical complexity
Depending on membership tier, services may include IV therapy, hormone therapy, peptides or GLP-1 programs. Rules for these vary by state. Ask exactly which services your state allows, who holds clinical responsibility, and what it costs you.
The scope
If you want multiple centers, understand the development schedule, capital needs and the management bench you'll need.
Read this before you invest
You've probably seen the headlines. Here's where things stand.
Search for ULC reviews and you'll find critical coverage of the brand and the people behind it. We're paid by the franchisor, so you should expect us to address it directly. We will.
Leadership's regulatory history
The SEC investigated Xponential Fitness, the company Anthony Geisler founded, and concluded its investigation in July 2025 without action. Geisler left Xponential in 2024, the same year a separate U.S. Attorney's Office investigation was disclosed; its status has not been made public. Ask ULC about it directly, and review FDD Items 3 and 4 with your franchise attorney.
Gary Brecka and 10X Health
After Brecka left 10X Health, he and his former partners, including Grant Cardone, sued each other. Those lawsuits have since been settled. The question that matters now: what is Brecka's contractual commitment to ULC, and what happens to the brand if that relationship changes?
Credentials and claims
Brecka is a human biologist, not a licensed physician, and some of his public health claims have drawn criticism from scientists and medical professionals. ULC's medical services are provided by licensed clinicians through Lifeforce and independently owned medical practices. Ask who sets ULC's clinical protocols and how marketing claims are reviewed for compliance.
Open-center track record
More than 300 territories are sold, but signed territories are not open centers. ULC's first U.S. centers are opening in Boulder, Denver, San Diego, Chandler and Boca Raton. Ask about the opening timeline and which early owners you can speak with.
None of this makes ULC good or bad. It makes the due diligence non-negotiable, and we'll help you do it.
Fit / not fit
ULC isn't for everyone. Good.
ULC may fit you if
- You have $150K+ liquid and $1M+ net worth
- You care about longevity, health and wellness
- You're comfortable being early in a young system
- You like membership and recurring-revenue models
- You're interested in multiple locations
- You're ready for serious due diligence
ULC probably isn't for you if
- You need years of franchisee operating data
- You don't meet the financial requirements
- You want to avoid active owner involvement
- Emerging-brand risk is a dealbreaker
- You're buying mainly because of Gary Brecka's celebrity
- You expect guaranteed returns
Who we are
We're paid by the franchisor. We work for you.
Jack and Jill Johnson founded The Franchise Insiders in 2016, after Jack helped scale TheKey Home Care's franchise system from 30 to 250+ locations and was on its leadership team during its private-equity sale. Since then, we've helped place 870+ franchise owners.
ULC pays us if you buy. You pay nothing. And if ULC is the wrong fit, we'll tell you, and show you what fits better.
Eligible buyers may qualify for a franchise rebate through TFI. The amount and conditions are confirmed in writing before purchase. View rebate terms
Franchise Owners Helping Future Franchise Owners.
As featured in: The Wall Street Journal · Bloomberg · Fox News · Entrepreneur · MSNBC
Co-hosts of the We Bought a Franchise podcast
Check my ULC market.
Tell us where you'd build. We'll ask the franchisor to confirm current availability and send you a private fit analysis.
TFI AI advisor
Want answers before giving anyone your information?
Ask the TFI AI Advisor about ULC, the investment, the membership model or the hard questions.
Frequently asked questions
The questions serious buyers ask.
Important information
*Investment and qualification figures based on Item 7 information provided to The Franchise Insiders. Confirm the current FDD edition and official figures before relying on them. An offer can only be made through delivery of the current FDD and in compliance with applicable franchise laws. TFI does not provide earnings projections. Educational screening only; not legal, financial or investment advice.
The Franchise Insiders receives commissions on franchise purchases made through our referrals, including ULC. Our consulting services are provided at no charge to prospective buyers. Jack's personal experience as a ULC member is not evidence of franchise profitability or investment performance. Eligible buyers may qualify for a rebate through TFI; the amount and conditions are confirmed in writing before purchase.
TFI Franchise Rebate Terms
The Franchise Insiders' standard rebate is $2,000 per eligible franchise unit or territory, up to $10,000 per qualifying purchase transaction. The eligible units, total rebate, and any special conditions will be confirmed in writing before purchase. A different amount or cap applies only when expressly confirmed in writing by Jack or Jill Johnson.
A qualifying purchase requires a franchise purchase through TFI's referral, execution of the applicable franchise or development agreement, and payment of the initial franchise or development fees required to complete that purchase.
30-day claim requirement: You must complete the payment-account setup described in TFI's invitation, or contact TFI in writing to request an alternative payment method, within 30 calendar days after the later of your completed qualifying purchase or delivery of TFI's working payment invitation. The invitation will identify your exact claim deadline.
If you experience a technical problem, notify TFI before the deadline. A timely claim or timely reported payment-access problem will not be disqualified because processing or resolution continues beyond the deadline.
Subject to applicable law, failure to submit a timely claim may result in expiration of the rebate offer. This provision does not extinguish payment obligations or unclaimed-property responsibilities that applicable law requires TFI to honor.
Special written offers control where they differ from these standard terms. Program changes apply prospectively and do not reduce rebates already promised under an accepted written offer.
Sources
- ¹ Ultimate Longevity Center press release, PR Newswire, July 9, 2026.
- ² Fortune Business Insights, via Patientfy, 2026.
- ³ Industry reporting on longevity clinic franchise expansion, 2026.
- ⁴ Athletech News, December 8, 2025, and September 2026; PR Newswire, September 23, 2026; Securities and Exchange Commission filings by Xponential Fitness, 2025; InsuranceNewsNet reporting on the Cardone and Brecka settlement.
