01
The 40% question
The reported operation ran at about 40%* of capacity. Ask what held it there, and what more would take in drivers, trucks and customers.
WetFuel · Veteran-owned mobile fueling franchiseIndependent buyer-side analysis
Every job site runs on diesel.
Someone has to deliver it.
WetFuel brings fuel straight to construction crews and truck fleets, so they never stop working to fill up. One truck. One driver. No storefront.
One WetFuel operation with 3 trucks* reported $442K in adjusted net income.*
You probably own stocks. Maybe real estate. This is different: a business built on something crews use every single day.
It's a young franchise, so we'll show you exactly what to check.
Independent buyer-side analysis.
No cost. No obligation.
No cost. No obligation.
$172K–$490.5K
Estimated initial investment
$150K
Minimum liquid capital
1 truck + 1 driver
To start
About 4 months
Planning estimate to open
*One affiliate-owned outlet, April 2025–April 2026. Not a franchisee result. See Item 19 details below.
The Franchise Insiders · Franchise Owners Helping Future Franchise Owners
Market check · Franchisor confirmation
Is your market open?
Tell us where you'd build. We'll ask WetFuel to confirm current availability and send you a private fit analysis.
No cost. No obligation. A market request is not a territory reservation.
A territory check is a diligence step, not a promise of availability, qualification or financial performance.
The difference
You're not selling fuel.
You're selling full tanks at 6 a.m.
Every fuel company sells diesel. WetFuel sells the morning. The crew shows up, turns the key and goes to work. No gas station. No waiting. No paid hour lost before the job even starts.
“Your trucks start full.” That's the promise customers buy.
The demand
Every morning, crews drive to the pump on the clock.
Contractors, delivery fleets, utilities and city crews pay people to drive, wait and fuel. WetFuel fuels the trucks and equipment where they're parked, often overnight, so the day starts full.
The math a customer might run
15 trucks. 20 minutes each at the pump. That's 5 paid crew hours a day, about 25 hours a week, spent fueling instead of working.
Illustrative example. Not a WetFuel claim or customer result.
Paid time at the pump
Crews drive, wait and fuel on the clock.
Idle equipment
A machine waiting for fuel is a machine not working.
Late starts
One empty truck can hold up a whole crew.
Fuel-card headaches
Off-route fill-ups are hard to track.
Mobile fuel delivery is an estimated $6.2 billion global market in 2026, projected to reach $10.1 billion by 2033, with North America about 42% of it.¹
Built in the field
Built by two Army veterans. Started with one truck.
WetFuel began in April 2024 with one truck and one driver in Boise, Idaho. Co-founder Cory Albertson is a former Army Captain and UH-60 Black Hawk pilot. Co-founder Stephen Thomas is a former Army Combat Engineer with 15 years in fuel operations, logistics and delivery.
They ran the business first. Then they built the franchise from what worked.
How the model works
One truck. One driver. No storefront.
You lead the sales, the people and the plan. Your driver delivers diesel and DEF from an approved yard or parking spot. You grow by adding customers, routes and trucks, not rent.
Diesel + DEF
Delivered straight into the tank
Qualifying non-CDL builds
Available for qualifying truck setups
Daily demand
Fleets and equipment burn fuel every day
About 4 months
Planning estimate from signing to opening
CDL and hazmat rules depend on the truck, tank, product, quantity and local, state and federal requirements. Confirm for your market.
What the franchise gives you
Anyone can buy a truck. The franchise is the system behind it.
01Truck and equipment system
02Fuel sourcing relationships
03Routing and technology
04Brand and training
05Commercial sales process
06Operating procedures
07Territory and vendor relationships
08National accounts program
Week-long hands-on training in Idaho covers equipment, safety, B2B sales, CRM and launch readiness.
Item 19 · One affiliate-owned operation
Here's how we'd read WetFuel's numbers.
Most of the money that comes in pays for the fuel itself. So the number to watch isn't total income. It's what's left after the fuel and the costs.
One operation. About a year of data. Three trucks* running at roughly 40% of capacity*. Enough to take seriously. Not enough to forecast your results.
Utilization is context, not a forecast. Don't multiply, annualize or extrapolate the result to a higher level.
| Reported measure | Amount* |
|---|---|
| Total Income | $4,966,615.15* |
| Gross Profit | $1,086,585.28* |
| Adjusted Net Income | $441,779.72* |
3 trucks*
Reported operation
About 40%*
Utilization
Apr 20, 2025–Apr 10, 2026*
Reporting period
*One (of one) affiliate-owned company outlet reported $4,966,615.15 in Total Income, $1,086,585.28 in Gross Profit, and $441,779.72 in Adjusted Net Income from April 20, 2025 through April 10, 2026. This result was generated by an operation running 3 trucks at approximately 40% utilization rate. There is no assurance you will do as well. Individual results vary. See Item 19 of the WetFuel FDD for full details. This is not an offer to sell, or the solicitation of an offer to buy, a franchise. An offer is made only through a Franchise Disclosure Document. WetFuel franchises are offered and sold only in states where the FDD is registered, exempt, or otherwise authorized. This offering may not be available in your state.
The investment
What it takes to get in.
$172,000–$490,500
Estimated initial investment
$60,000
Franchise fee
$150,000
Minimum liquid capital
$300,000
Minimum net worth
| Franchise fee | $60,000 |
|---|---|
| Royalty | 9% of gross profit |
| Brand fund | 1% of gross profit |
| Other fees | See the current FDD |
Plan for working capital
You buy fuel before customers pay their invoices. As you grow, that gap grows too. Plan for cash beyond the minimums.
Figures from WetFuel's published franchise materials and FDD. Royalty and brand fund are calculated on gross profit as defined in the franchise agreement. Confirm current requirements with WetFuel.
Smart questions
Five questions we'd answer before you sign.
02
Your first customers
WetFuel runs a national accounts program. Ask how many accounts are signed and how many operate in your territory.
03
Who else fuels fleets near you
National players such as Booster, EzFill, Filld and Yoshi, plus local distributors and card-lock stations. Know your competition.
04
Your truck and your state
Confirm the truck setup, CDL and hazmat rules, permits and insurance for your market.
05
Numbers you see elsewhere
Some listings advertise per-truck revenue. Ask for profit, period and truck count. If it isn't in Item 19, don't rely on it.
WetFuel started franchising in 2026, so there's no long franchisee track record yet. That's what diligence is for, and we'll help you do it.
Is it you?
Who WetFuel fits.
Likely a fit if
- You'd rather sell to businesses than consumers.
- You're comfortable around trucks, yards and job sites.
- You like businesses that earn the same customer every week.
- You want to grow with trucks, not storefronts.
- You meet the capital requirements and can fund working capital.
Probably not if
- You want a passive investment.
- You don't want to manage drivers or logistics.
- You need years of franchisee history.
- You're focused only on the $4.97M* figure.
Why talk to us first
WetFuel can tell you why to buy. We'll help you decide whether you should.
An independent read
We read Item 19 like an investor and tell you what the numbers do and don't say.
Something to compare it to
We work with other B2B and route-based franchises, so you can see WetFuel next to real alternatives.
Owners, not salespeople
Jack helped scale TheKey Home Care's franchise system from 30 to 250+ locations. We've helped 870+ people become franchise owners.
We're paid by the franchisor. We work for you. Same terms as going direct, and if WetFuel isn't the right fit, we'll tell you.
As featured in: The Wall Street Journal · Bloomberg · Fox News · Entrepreneur · MSNBC
Market check · Franchisor confirmation
Every job site runs on diesel. Is yours open?
Tell us where you'd build. We'll ask WetFuel to confirm current availability and send you a private fit analysis.
No cost. No obligation. A market request is not a territory reservation.
A territory check is a diligence step, not a promise of availability, qualification or financial performance.
Buyer-side resource
Ask the TFI AI Advisor.
Pressure-test the numbers, the model or your market before you talk to anyone.
