Featured Franchise Opportunity
One WetFuel location reported
$4,966,615 in total income.*
Like owning a gas station — without the real estate.
Recurring B2B route business
Built around operational dependency
The opportunity is real — is it right for you?
*One (of one) affiliate-owned company outlet reported $4,966,615.15 in Total Income, $1,086,585.28 in Gross Profit, and $441,779.72 in Adjusted Net Income from April 20, 2025 through April 10, 2026. This result was generated by an operation running 3 trucks at approximately 40% utilization rate. There is no assurance you will do as well. Individual results vary. See Item 19 of the WetFuel FDD for full details. This is not an offer to sell, or the solicitation of an offer to buy, a franchise. An offer is made only through a Franchise Disclosure Document. WetFuel franchises are offered and sold only in states where the FDD is registered, exempt, or otherwise authorized — this offering may not be available in your state.
1
Truck
1
Driver
0
Storefronts
Lean by design. Built to scale one route at a time.
Territory Check
Is Your Territory Still Available?
Two things happen here — we confirm what's open in your area, and we show you how operators actually evaluate this model.
We confirm what's actually open in your area
We show you how operators evaluate this model
We walk the Item 19 and operating structure with you properly
Up to a $10,000 rebate at closing when you invest through us.
Same franchise agreement. Same territory. Same franchisor support. (Paid from our commission.)
The Business
What Is WetFuel?
WetFuel is a direct-to-tank, on-demand fuel delivery business. This is not a gas station. It's a recurring B2B route business built around operational dependency.
Customers rely on WetFuel because downtime costs money, sending employees off-site to fuel wastes labor, and job sites need equipment running continuously.
Fuel still gets used every day. That's what makes this interesting.
Construction & excavation companies
Trucking and logistics fleets
Industrial operators
Equipment rental companies
Government and municipal fleets
On-Site Direct-To-Tank Fueling. Skip the Pump.
The Model
Why Operators Are Paying Attention
Most service businesses fight for the same thing — Google leads, retail traffic, consumer demand. WetFuel doesn't. Once you're integrated into a customer's operation, the model becomes route-based, recurring, and operationally sticky.
Looks more like
Waste management
Route-based, recurring, non-discretionary
Looks more like
Propane delivery
Essential infrastructure built into operations
Looks more like
Uniform routes
Scheduled, predictable, low churn
Looks more like
Industrial logistics
B2B dependency — not consumer preference
Most service businesses chase demand. This one gets built into the operation.
Recurring Infrastructure Revenue
The Model
Essential Daily Demand
Fuel is not a 'nice to have.' Customers need ongoing fueling to keep operating.
Route-Based Revenue
Most accounts run on daily schedules, weekly schedules, or recurring job-site agreements.
Multiple Revenue Streams
Diesel, gasoline, DEF direct-to-tank, plus emergency response — itemized per unit.
Lean Operations
One truck, one driver, no storefront, minimal staffing. Built to run light and scale by adding routes.
Non-CDL / Non-Hazmat Structure
WetFuel's purpose-built truck design allows many operators to avoid traditional CDL and Hazmat requirements — expanding your labor pool and speeding onboarding.
Scalable by Design
The model grows by adding routes and drivers — not storefronts, renovations, or lease negotiations.
Item 19 — Underwrite the Model, Not the Marketing
One affiliate-owned outlet reported:
Operational Context
3 trucks · ~40% utilization rate
This is what WetFuel's Item 19 was built on — not a fully optimized fleet at peak capacity. The upside of higher utilization and additional trucks is still on the table for new operators.
| Total Income | $4,966,615* |
| Gross Profit | $1,086,585* |
| Adjusted Net Income | $441,779* |
This is driven by recurring fueling agreements, route density, and operational dependency — not retail traffic or consumer discretionary spend.
One note worth saying out loud: this is a fuel business, so a large share of that top-line number is fuel cost flowing through. The number that matters when you underwrite it is the net. We'll walk you through all three, honestly, before you spend a dollar.
The important context: those numbers came from 3 trucks running at roughly 40% capacity. A new operator pursuing higher route utilization — or scaling to additional trucks — is working from a baseline that hasn't been pushed to its ceiling yet.
*One (of one) affiliate-owned company outlet reported $4,966,615.15 in Total Income, $1,086,585.28 in Gross Profit, and $441,779.72 in Adjusted Net Income from April 20, 2025 through April 10, 2026. This result was generated by an operation running 3 trucks at approximately 40% utilization rate. There is no assurance you will do as well. Individual results vary. See Item 19 of the WetFuel FDD for full details. This is not an offer to sell, or the solicitation of an offer to buy, a franchise. An offer is made only through a Franchise Disclosure Document. WetFuel franchises are offered and sold only in states where the FDD is registered, exempt, or otherwise authorized — this offering may not be available in your state.
A Franchisee-Friendly Structure
A detail most people miss:
WetFuel's royalty is 9% of gross profit — not gross revenue. In a fuel business, that matters. You're not paying a royalty on the cost of the fuel itself. It's a structure built around what the operator actually keeps.
| Total Investment | $500,000 minimum |
| Liquid Capital Required | $500,000 |
| Net Worth Requirement | $1,000,000 |
| Royalty | 9% of gross profit |
| Brand Fund | 1% of gross profit |
| VetFran | Discount available for qualifying veterans |
Operations
Designed for operational simplicity.
Startup
1 owner/operator + 1 driver. No storefront. No build-out complexity.
As Routes Grow
Layer in additional drivers, an operations manager, and sales support.
Semi-Absentee Possible
WetFuel supports executive ownership / 'manage the manager' structures. Owners focus on B2B relationships and territory growth.
You will need roughly 10,000–15,000 sq. ft. of industrial yard space. This is not a home-based business — and we'll tell you exactly what that means before you commit.
Fit Assessment
Who This Fits
Strong backgrounds: operations, B2B sales, construction, logistics, trucking, fleet management, equipment rental, industrial services, military leadership, route businesses.
This is for you if:
You want recurring B2B revenue over chasing leads
You prefer route density to retail foot traffic
You understand (or want to operate in) industrial environments
You want scalability without a storefront
You're comfortable building relationships with commercial accounts
This is NOT for you if:
You want consumer-facing retail
You dislike industrial or job-site environments
You expect a fully passive investment from day one
You're uncomfortable with operations and logistics
The Honest Part
WetFuel is early.
Franchising began in 2026. One company unit is operating. Franchise expansion is just beginning. That means more upside — and more execution risk. This is not a mature national brand yet.
It's an emerging infrastructure model with real operational logic, genuine recurring demand, and a compelling early Item 19.
It's also veteran-built: founders Cory Albertson (UH-60M Black Hawk pilot) and Stephen Thomas (U.S. Army Combat Engineer, 15+ years in fuel distribution) run it with the discipline you'd expect.
We'll help you evaluate it properly. If it's not a fit, we'll tell you directly.
The Franchise Insiders
We owned franchises before we advised on them.
Jack and Jill Johnson helped build a franchise system to 250+ locations and a $130M private equity exit. We've helped 870+ people become franchise owners.
We don't sell hype. We evaluate opportunities.
Territory Map
Is your market still open?
WetFuel awards one operator per protected territory. Once a market is claimed, it's gone.