Talk through your goals.
We discuss your background, finances, preferred location and desired involvement. We explore whether franchise ownership makes sense for your situation.
Franchise Owners Helping Future Franchise Owners
Understand the Business Before You Buy It.
Founded in 2017 by Jack and Jill Johnson, The Franchise Insiders helps professionals, executives and investors evaluate franchise ownership through buyer-side diligence.
A clearer picture before you commit
- Personal assessments
- Financial readiness
- Territory research
- Guidance from franchise owners
Our ownership experience helps you investigate what the opportunity could mean for your money, your responsibilities and your everyday life.
The franchisor can tell you why to buy their franchise.We'll help you figure out whether you should.
That's the difference between a broker and an investment advisor.
By the numbers
$100M+
Franchise transactions facilitated
870
Franchise owners helped
100%
Owner-advisors on our team
$0
Consulting cost to buyers
The owner’s perspective
Ownership experience that changes the questions we ask.
A franchise becomes your responsibility after the agreement is signed. Employees, customers, cash flow and your time all become part of the decision.
Jack’s background includes helping grow TheKey Home Care. Jack and Jill have also owned and operated Pink’s Window Services territories. Across our advisory team, ownership experience includes home services, home health, children’s enrichment and IT services.
That experience informs the questions we help you investigate:
- What does the owner actually do each week?
- What remains after paying employees, a manager, royalties and other expenses?
- How much cash could a slower launch require?
- How are franchisees finding and retaining customers?
- What support do owners receive when they encounter problems?
- What would make this business attractive to a future buyer?
These questions help turn an appealing concept into a business you can evaluate.
Meet the Franchise Owners Behind TFIYour Path to Franchise Ownership
A process built around your capital, goals and working style.
Our recommendations begin with understanding what you want ownership to change.
Assess your fit and financial readiness.
Our process includes the SpotOn! assessment by Zorakle and our Franchise Financial Readiness Calculator. These help us explore your working style, motivations and investment capacity.
Identify suitable categories.
We develop your Franchise Fit Profile, connecting your goals, assessment findings, finances and geography to business categories. You help determine the direction before we move into specific recommendations.
Investigate a focused shortlist.
We check territory availability, introduce appropriate franchise concepts and guide you through franchisee validation, FDD review and financial questions.
You can decide to proceed, continue researching or stop. The purpose is to reach an informed decision.
Explore Our ProcessHow we work
Tools We've Built for Buyer-Side Diligence.
AI Franchise Matchmaker
Tell us your capital, goals and desired ownership role. Our matchmaker identifies opportunities that may fit and explains why.
TFI Match Tier Profile
Psychometric profiling that matches operator style to franchise operating requirements before you invest hundreds of thousands.
Item 19 Diligence Framework
We read Item 19 disclosures the way a serious investor would — verifying denominators, questioning adjustments, testing assumptions.
Territory and Market Analysis
For specialized concepts, we investigate the underlying market, not just whether territory is available.
Buyer-Side Diligence Framework
Interesting opportunity, why it caught our attention, what the evidence says, what concerns us, does it fit you, does your market make sense, human diligence.
Talk with our team
800-445-6382Not sure which franchise fits you?
Let AI + Franchise Experience Narrow the Field.
Tell us about your capital, goals and how you want to own. The TFI AI Franchise Matchmaker will identify opportunities that may fit—and explain why.
Find My Franchise MatchesPersonalized matches • See why they fit • No cost
Example fit preview
86%
Your potential match
See a fit score and why an opportunity may suit your profile.
Illustration only; your matches are personalized.
The people behind the advice
Meet the experience behind the advice.
Our advisors bring different perspectives to franchise ownership.
Jack and Jill Johnson
TFI founders with franchise ownership experience; Jack also brings a background in franchise development at TheKey Home Care.
Kathryn Allen and Morgan Noller
Soccer Stars owners with experience building local businesses. Kathryn was a TFI client before joining the advisory team.
Jay and Carolina Orosa
Former home-health franchise owners with experience in staffing, operations and growth.
Brian Gross, CFP®
Former Fidelity executive and former franchise owner with a background in financial planning.
David San Juan
Home-services franchise owner with an investigative and operational background.
Elina Greenstein
CMIT Solutions owner and former Mastercard business development leader who made the transition from corporate work to ownership.
Most Franchise Consultants Push Opportunities. We Protect Investors.
We've turned down deals that didn't clear our bar. We've told clients to walk away from concepts they were excited about. We've recommended against franchising entirely when it wasn't the right fit.
That's not how most consultants operate. It's exactly how we do.
If you're deploying serious capital into franchise ownership, you deserve counsel from people who treat it that way.
Client Success Stories
Hear from people who made the decision.
Our published client stories include owners at different stages: launching, growing, returning for another opportunity and selling a business.
Matt Zastrow — A relationship spanning multiple investments.
Matt describes working with Jack and Jill over many years, beginning with FirstLight Home Care. He also describes passing on opportunities and later pursuing HB Protein Smoothies after completing his own due diligence.
Hector Munoz — Senior Helpers.
Hector reports exceeding $3 million in annual revenue by his third year of ownership after connecting with TFI in 2021.
Kathryn Allen — Soccer Stars.
Kathryn reports earning her franchise system’s MVP recognition and becoming its top revenue producer in 2024. She subsequently joined TFI as an advisor.
Harrison Fisher — Best Choice Roofing.
Harrison describes building his business, developing a team and successfully selling the operation after working with Jack and Jill.
These are individual client experiences, not typical results or forecasts. Revenue is not profit, and business results depend on many factors.
Explore Client Stories
Transparency matters
Understand how we are paid.
Our franchise consulting guidance is free to buyers. We receive compensation from participating franchisors when a client purchases a franchise through our introduction.
We help you explore opportunities within the brands we work with. You should understand that relationship as you evaluate any recommendation.
Our rebate program offers $2,000 per unit. Ask us to confirm the rebate applicable to the opportunity you are considering.
Our Track Record
Jack and Jill launched The Franchise Insiders in May 2017. In 2023, they became the first consultants in FranServe’s history to reach its $2 Million Franchise Consultants Club.
Franchise Dictionary Magazine has profiled their work and the operating backgrounds of the TFI advisory team.
Read the Franchise Dictionary Magazine ProfileFrequently Asked Questions
Questions to ask before choosing a franchise consultant.
What makes The Franchise Insiders different?
TFI combines a team of current and former franchise owners with a process that considers personal fit, investment capacity, territory availability and the practical work of operating a business. You can review our advisors’ backgrounds, our process and our clients’ accounts before deciding to work with us.
Can you help me evaluate how involved I would need to be?
Yes. Your intended role is part of our evaluation. We help you investigate owner responsibilities, staffing and management expectations with the franchisor and existing franchisees.
Do I have to buy a franchise to work with you?
No. Exploring ownership does not commit you to a purchase. If the fit or timing is wrong, you can pause or decide against proceeding.
Does working with TFI replace my own due diligence?
No. Our role is to help you evaluate opportunities and ask useful questions. Your decision should also include reviewing the current FDD, speaking with franchisees and obtaining independent legal and financial advice.
A clear next step
Let’s find out what fits you.
Tell us what you want ownership to change, what you are comfortable investing and how you want to spend your time.
We'll help you explore whether a franchise can fit those goals — and which opportunities deserve a closer look.
Franchise Owners Helping Future Franchise Owners.