Featured franchise opportunity
The Frozen Yogurt Boom Ended. Menchie's Kept Growing.
More than 300 locations. Nearly 20 years of operating history. $639K AUV across 298 stores. And a self-serve model built around just two employees per shift.
$639K
Average unit volume
Item 19 · 298 stores
65%+
AUV growth
Over four years
300+
Locations
And growing
~2
Employees
Typical operating model
Financial performance information should be verified against the current Item 19. Individual results vary.
Start with your market
Could Menchie's still be available where you live?
Menchie's has been around long enough to prove the concept—but attractive franchise territories are still available.
Tell us where you want to own. We'll confirm the current market picture and help you evaluate the opportunity.
Step 1 of 2
Start with your market.
A proven brand. A simpler food business.
People make their own dessert. You build the business.
Walk in. Grab a cup. Choose your yogurt. Add the toppings. Weigh it. Pay. The customer creates the product—and pays for every ounce.
No grills
No grease. No complex recipes.
Self-serve
Less assembly labor and no portion-control guessing.
Ready-to-use product
Minimal preparation.
~2 employees
A lean operating model.
The story
Hundreds of Frozen Yogurt Brands Came and Went. Menchie's Built a Brand.
The frozen yogurt category exploded. Then it consolidated. Concepts disappeared. Stores closed. Consumer tastes changed.
Menchie's kept going.
Today, the brand has more than 300 locations and has navigated the category boom, consolidation, and COVID while continuing to evolve the business.
You're not betting on whether Americans will eat frozen dessert. You're evaluating one of the brands that already proved it can survive.
The numbers
And the mature stores are producing real volume.
This isn't one corporate store or a five-unit sample. It's performance data across nearly 300 locations. That differentiates Menchie's from virtually every emerging concept you're advertising.
$639K
AUV*
Across 298 reporting locations
64
Locations above $800K*
Annual sales
50%+
Locations generate $600K+*
Annual sales
~25% / ~24%
COGS* / labor*
Reported operating inputs
*Financial performance information should be verified against the franchisor's current Item 19. Sales are not profit, individual results vary, and actual performance depends on market, rent, labor, operating costs, and other factors.
The product
Everybody gets exactly what they want.
One kid wants chocolate and Oreos. Mom wants nonfat yogurt and fruit. Someone else wants vegan. Someone wants no sugar added. Nobody has to agree.
That's why Menchie's works so well for families and groups. The experience itself becomes part of the product: choose it, swirl it, top it, weigh it, eat it.
The system
270+ proprietary flavors. And they keep creating more.
Menchie's has a dedicated culinary R&D operation developing new flavors and limited-time offerings throughout the year. The franchisee isn't trying to invent the next promotion—the system is doing that work.
24+
New and seasonal flavors annually
270+
Proprietary flavors
National
Partners and branded experiences
The owner
Own the store. Let the system do what it was built to do.
This isn't an absentee investment. But it also isn't a chef-driven restaurant where the owner needs to spend every day managing a complicated kitchen.
A small team handles day-to-day operations. Shift leaders can run the store. The franchisor provides the product, systems, marketing, and operating playbook.
You lead the people, watch the numbers, and build the local business. For the right owner, that can mean something else: a business your family can actually enjoy owning.
Why now
Sometimes being late to the boom is better.
In 2012, buying frozen yogurt meant betting on a trend. In 2026, buying Menchie's means evaluating what survived it.
You're not buying the froyo craze. You're buying one of its winners.
The investment
What it takes to own one.
$179K–$515K
Total investment
$120K
Minimum liquidity
$500K
Minimum net worth
$53,900
Franchise fee
6%
Royalty
2%
Brand fund
Typical footprint: 1,000–1,600 square feet. Lean operating model: approximately two employees.
The Franchise Insiders
Why we think Menchie's is worth another look.
Everyone wants to talk about the newest franchise. New isn't always better.
Menchie's gives us something many emerging concepts simply can't: years of operating history, hundreds of locations, a large Item 19 reporting group, national brand recognition, a simple operating model, and proof that the concept can survive changing consumer tastes and difficult economic cycles.
We'll help you review the current FDD, understand the economics, speak with owners, and determine whether your market makes sense. If we don't think it fits you, we'll tell you.
The buyer's checklist
Years of operating history
Hundreds of locations
A large Item 19 reporting group
National brand recognition
A simple operating model
A brand that survived the shakeout
Your market
The Froyo Gold Rush Is Over. The Opportunity to Own the Brand That Survived It Isn't.
Menchie's has more than 300 locations—but territories remain available across the U.S. Let's start with yours.
No cost. No obligation. We represent buyers, not franchisors.
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