Featured franchise opportunityThe category is still open
The race to own protein is on.
He tried HB. Then bought the franchise.
“I can’t stop craving these shakes.”
— Matt Zastrow, HB Franchisee
HB turns 35–50g of protein into a meal you can drink — with the taste people crave and a blender-only model built to scale.
35–50g
Protein per shake
32.5%
Adjusted EBITDA*
1–3
Employees on peak days
*Based on one company-operated store. Individual results vary.
The next everyday food occasion
Own the shake people feel good about coming back to.
Breakfast. Lunch. Post-workout. Between meetings.
HB turns 35–50g of protein into a great-tasting meal you can drink — a feel-good alternative to the burgers-and-fries routine, built for the way people increasingly want to eat.
Protein is booming. GLP-1s are adding another tailwind. And no national QSR brand owns the high-protein meal-replacement category yet.
HB has a shot at changing that. The question is whether you can still own your market.
The category
Coffee has Starbucks. Cookies have Crumbl. Who will own protein?
Protein isn’t niche anymore. It’s breakfast, lunch, post-workout, weight management, and the quick meal between meetings.
The behavior already exists. The category leader doesn’t.
HB is building a QSR around one simple idea: make protein taste so good people actually crave it.
Breakfast
A repeat occasion
Lunch
A repeat occasion
Post-workout
A repeat occasion
Between meetings
A repeat occasion
24
dessert-inspired flavors
The product
It’s a meal. It drinks like a shake. It tastes like dessert.
HB delivers 35–50g of protein in a 250–400 calorie meal-replacement shake. The founder spent 14 years solving the problem that kills most protein shakes: they taste like protein shakes.
The nutrition gives people permission. The taste gives them a reason to come back.
The habit
You don’t buy lunch once a month.
An indulgence can be occasional. A meal becomes routine. HB is designed to become the shake someone grabs after the gym, for breakfast, at lunch, or between meetings.
35–50g
Meal replacement
Enough protein to replace a meal occasion.
24
Flavors
Variety without changing the operation.
Repeat
Purchase behavior
Breakfast · lunch · post-workout.
That’s very different from selling an occasional treat.
The numbers
And then you look at the unit economics.
$503,681
2025 company-store gross sales
38.5%
Company-store EBITDA margin
32.5%
Adjusted Unit Level Franchisee EBITDA
~21%
Labor*
One company-operated store. One year of results. Not a promise of what your location will do—but enough to make us pay attention. See Item 19 of the FDD; individual results vary.
The operation
A food business without a traditional restaurant kitchen.
HB is a food business without a traditional restaurant kitchen: no hood, no oven, no full kitchen, and no specialized culinary labor.
Blenders
Freezer · refrigerator
1–3
Employees on peak days
900–1,200
Square-foot footprint
A compact footprint designed for high-traffic co-tenancy.
The map
Apparently, investors are seeing it too.
200+
Units in development nationally
Palm Beach
Sold out*
Arizona
Sold out*
Multi-unit operators are already taking positions in key markets. The question isn’t whether protein is getting bigger. It’s whether your market is still available.
The team
The category is new. The people scaling it aren’t.
HB’s franchise development is backed by Fransmart, the franchise growth platform behind the expansion of brands including Five Guys, The Halal Guys, and Paymore.
That doesn’t make HB a finished story. It does mean the team has experience turning an emerging food concept into a repeatable franchise system.
Why we’re showing you this
We think HB has a shot at creating a category.
We’ve looked at hundreds of franchise concepts. Most are variations of something that already exists.
HB caught our attention because consumer behavior is moving faster than the franchise category. People already want more protein. They already buy meal-replacement shakes. What doesn’t exist yet is the dominant national QSR brand built around them.
That’s the bet. And we think it’s worth investigating.
Qualified buyers may receive up to a $5,000 rebate from our commission at closing.
The investment
What it takes to get in.
Here’s what qualified buyers should expect financially.
Estimated total investment
$198,900–$326,350
Liquid capital required
$500,000–$1,000,000+ (cash and marketable securities)
Franchise fee
$30,000 per unit
Net worth required
$1,000,000+ (excluding primary residence)
Royalty
5% of gross sales
Marketing fund
Up to 2% of gross sales
Financial information is based on Item 19 of the November 2025 FDD. It is not an offer to sell. Individual results vary and franchise investment involves risk.
Your market is the next question
If protein becomes the next major QSR category, who owns your market?
Tell us where you’re looking. We’ll help you understand availability, fit, and what to investigate next.
HB Protein Smoothies franchise information is provided for informational purposes only. Review the full Franchise Disclosure Document before making any investment decision. Currently, certain states regulate the offer and sale of franchises; applicable registration and disclosure requirements must be satisfied before an offer is made in those states.
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