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    The Franchise Insiders
    PLN
    Project LeanNation

    Eat Clean. Live Lean.

    Project LeanNation customers with prepared meals

    Featured Franchise Opportunity

    Lean Food.Lean Staff.Fat Margins.

    73% Recurring Revenue.The food category that fits modern life — chef-prepared meals, protein shakes, and nutrition coaching — built on a subscription model that pays you whether or not the door opens.

    $643K

    Avg Gross Revenue

    $414K

    Affiliate EBITDA

    73%

    Recurring Revenue

    Territory availability is limited
    40+ locations operating
    Up to $5,000 rebate at closing

    TERRITORY AVAILABILITY IS LIMITED

    Territory Check

    Check if your market is still available.

    Item 7 — Investment Range

    $175,795 – $476,395

    73% Recurring Revenue

    Weekly subscriptions  |  4–5 employees  |  No kitchen

    Step 1 of 4

    25% complete

    Markets like Austin, Nashville, and Charlotte are actively in conversations.

    What best describes you?

    We'll tailor the conversation to your specific situation.

    What Is Project LeanNation?

    A wellness franchise built around weekly subscriptions — not daily transactions.

    Project LeanNation is a prepared meals and wellness franchise. Members purchase chef-prepared meals, protein shakes, nutrition coaching, and retail add-ons on a recurring weekly basis.

    Chef-prepared meals (centralized production — no cook line)
    Custom protein shakes and nutrition coaching
    Supplements and retail add-ons
    No kitchen, no hood systems, no grease traps

    This is not a traditional restaurant. It's a lean retail model built on recurring memberships.

    Project LeanNation franchise ad

    Market Opportunity

    No brand owns prepared meals on a subscription model yet.

    Planet Fitness built an empire on monthly billing. Orangetheory on recurring bookings. Crumbl on habitual weekly purchases. That white space in prepared meals? That's what makes this interesting.

    People want to eat better.

    They just don't want meal prep, calorie counting, or Sunday cooking marathons. Project LeanNation monetizes that friction — and captures it on a weekly subscription.

    Wellness spending keeps growing.

    Prepared healthy meals are one of the fastest-growing segments in the wellness category — driven by consumers who want the result without the work.

    No dominant brand owns this space.

    The QSR market has McDonald's. Fitness has Planet Fitness. Prepared healthy meal subscriptions at the retail franchise level? Wide open.

    The Operations

    This is not a traditional restaurant cost structure.

    73%

    Recurring subscription revenue

    Members pay weekly before they walk in

    0

    Full kitchens, hoods, or grease traps

    Meals arrive via centralized production

    4–5

    Typical employees

    One GM + three to four Educators

    1,000–1,600

    Square feet

    Retail-strip economics. Not restaurant buildouts.

    PLN meals

    Why operators choose this model:

    Recurring subscriptions

    You're building a member base — not chasing daily transactions. Revenue is largely predictable before the week begins.

    Centralized production

    Meals are manufactured centrally. No raw ingredient prep, no food waste from inventory spoilage, no chef dependency.

    Lean retail operations

    1,000–1,600 sq ft footprint with 4–5 employees. Faster to open, easier to manage, simpler to scale.

    No restaurant overhead

    No hood systems, no grease traps, no cook line. The buildout is simpler and the ongoing complexity is dramatically lower.

    Item 19 — FDD Performance Data

    Underwrite the model — not the marketing.

    Figures reflect 25 units open and operating for the full 12-month period ending September 30, 2025.

    System Performance

    $643,443

    Average gross revenue (system-wide)

    $1,487,230

    Top 16% average gross revenue

    73%

    Recurring subscription revenue

    Affiliate Location

    $414,148

    EBITDA (affiliate-owned location)

    22.9%

    EBITDA margin

    This model is driven by:

    Recurring subscriptions
    Retail add-ons
    Centralized production
    Lean operating overhead

    Affiliate EBITDA reflects one affiliate-owned location. Past performance does not guarantee future results. Review Items 7 and 19 of the FDD for complete context.

    Disclosure: The 73% recurring subscription revenue figure reflects the historical revenue mix across 25 Project LeanNation locations that were open and operating for the full 12-month period ending September 30, 2025, as disclosed by the franchisor. This figure represents system-wide reporting unit performance and is not a forward-looking projection or guarantee. Individual franchisee results will vary based on market, execution, location, and other factors. Prospective franchisees should review Items 7 and 19 of the 2026 Project LeanNation Franchise Disclosure Document, along with their legal and financial advisors, before making any investment decision.

    See It In Action

    Watch how Project LeanNation works

    The Investment

    Built for investors who think in units — not just one location.

    $260K – $397K

    Total Investment

    $100K+

    Liquid Capital

    $500K+

    Net Worth

    What the investment includes:

    Training and onboarding
    Site selection support
    Technology and POS systems
    Centralized food production infrastructure
    Marketing launch support
    Ongoing operational support
    PLN

    Part of the LFG Family of Brands

    Project LeanNation is developed by Limitless Franchise Growth — a franchise development organization focused on scalable wellness concepts. 40+ locations operating with centralized manufacturing infrastructure nationwide.

    This Is For You If:

    You want recurring revenue vs. daily transactions
    You'd rather manage a GM than run a kitchen
    You believe wellness spending keeps growing
    You want scale without restaurant complexity

    This Is NOT For You If:

    You want to be the chef
    You want fully passive income from day one
    You want a traditional QSR model
    You have less than $100K liquid capital

    The Franchise Insiders

    We owned franchises before we advised on them.

    Jack scaled a franchise system from 30 to 250+ locations before a $130M private equity exit. Jill co-founded The Franchise Insiders and built the consulting platform behind the company.

    We've helped 870+ people become franchise owners. We don't sell — we evaluate. If Project LeanNation isn't right for you, we'll tell you directly.

    When you invest through us, we rebate up to $5,000 from our commission at closing. Same franchise agreement. Same territory. Same franchisor support.

    870+

    Owners Helped

    $130M

    PE Exit

    $5K

    Rebate at Closing

    Jack and Jill Johnson — The Franchise Insiders
    The Franchise Insiders

    About The Franchise Insiders

    The Franchise Insiders helps successful executives, entrepreneurs, and investors find franchise businesses worth owning.

    We combine firsthand ownership experience, franchise performance data, and access to 100+ vetted brands to help you identify businesses that fit your goals, capital, and desired level of involvement. No hype. No pressure. Just experienced franchise owners helping you make a smarter decision.

    Franchise Owners Helping Future Franchise Owners.

    © 2026 The Franchise Insiders. All rights reserved.

    The information on this website is for general informational and educational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any franchise. An offer to sell a franchise is made only through the delivery of a current Franchise Disclosure Document (“FDD”) and only in compliance with applicable federal and state franchise laws.

    Certain states require franchisors to register their FDD before offering or selling franchises. No franchise will be offered or sold to any resident of a registration state unless the franchise has been properly registered and the FDD has been delivered in accordance with applicable law.

    The Franchise Insiders is not a franchisor. We act solely as independent consultants and may receive compensation from franchisors if a placement is made.

    Any financial performance information or examples provided are for illustrative purposes only and do not represent a guarantee of performance. Individual results will vary and are dependent on numerous factors, including but not limited to market conditions, location, management, and owner effort. Prospective franchisees should review the FDD and consult with their legal, financial, and tax advisors before making any investment decision.