Pilates Addiction · Boutique fitness franchise opportunity
If you were going to own a Pilates studio, wouldn't you want it to look like this?
Meet Pilates Addiction: a darker, more athletic, higher-energy evolution of Pilates, built around a patented reformer, recurring memberships and an experience people want to come back to. Built for members 20 to 55, not the traditional Pilates crowd.
No Pilates experience required. Start with your city and state.
Territory availability
Is your market still available?
Start with the city and state you want to own. We'll confirm the current territory picture with Pilates Addiction.
The experience
You don't just work out here. You want to belong here.
Black walls. Gold details. Music up. Lights down. An instructor commanding the room. Members shaking through the final set.
The lights follow the music. The music follows the intensity.
High-intensity. Low-impact. Intelligent progression. Members find their favorite instructor, bring friends, book the next class and keep getting stronger. The studio becomes part workout, part community, part identity.
And you can own it.
The differentiator
And then there's the machine nobody else has.
At the center of every Pilates Addiction studio are 12 patented Aurum Reformers, exclusive to the brand. One machine. Four ways to train.
Reformer
Classical strength and control
Wunda Chair
More ways to challenge the body
Ballet Barre
Balance, alignment and range
Jump Board
Athletic intensity and power
Every movement is built into the Aurum, so members stay on the machine for the full 50 minutes. No stopping. No switching stations. Heart rate stays up the whole class.
It doesn't just make the workout different. It makes the studio different.
The habit
They call it Pilates Addiction for a reason.
The experience gets them in. Progression keeps them coming back. Members learn the Aurum. They get stronger. Their control improves. They find their favorite instructor. Tuesday becomes Pilates day. Then Thursday. Eventually, it isn't something they occasionally do. It's part of their week.
That's the customer every studio owner wants.
Why now
Pilates isn't a trend anymore. It's a habit.
3 years
Pilates ranked the most-booked fitness category on ClassPass¹
+66%
Year-over-year growth in Pilates bookings overall¹
Demand is strong. Supply is growing fast too, which is why the brand you choose and the market you pick matter more than the category.
Traditional Pilates skews 50 and up. Pilates Addiction is built for 20 to 55.
Club Pilates made reformer Pilates mainstream. Pilates Addiction is betting on a younger, more athletic customer: a higher-intensity class on one patented machine, in a dark, music-driven studio. The question for your market: does that difference stand out against the reformer studios already near you?
Class architecture
One studio. More than one reason to come back.
A clear path from first class to stronger, more capable movement.
01
IGNITE
Start here
02
CORE+
Signature full-body class
03
MAX
Advanced strength and endurance
04
MOBILITY RX
Mobility and control
Progression
Classes designed to build strength, control, and ability over time.
Recurring memberships
Unlimited, eight-class and four-class monthly options.
Community
Educators and members create reasons to return beyond the workout.
Variety
Multiple formats create different ways to use the same membership.
The owner’s role
Own the studio. Teach if you want to.
This isn't about buying yourself a job. Semi-absentee ownership is available: you hire a general manager and educators, and you lead the business. Fully absentee ownership is not.
Lead the team
Hire a general manager and educators who create a great member experience.
Run the business
Watch sales, KPIs, budgets and retention while your team handles daily studio operations.
Live the brand
Want to go deeper? Learn the Pilates Addiction method and become part of the experience yourself.
Worried about finding instructors?
So is every Pilates studio owner. Pilates Addiction says it is waiving its $4,000 teacher training tuition for new instructors hired into studios opening in 2026.² Ask how the training pipeline works in your market and confirm the current waiver terms with the brand.
Momentum
Apparently, you're not the only one who sees it.
Pilates Addiction began franchising in 2025. As of September 2026, 30 studios are open and about 350 territories have been awarded. The brand says it's on pace for 100 open studios by the end of 2026.
The operating history is early. The franchise map is moving fast.
30
Studios open
~350
Territories awarded
100
Open studios targeted by end of 2026
Figures provided by Pilates Addiction, September 2026. Current development totals and territory availability must be confirmed with the franchisor.
Where there's still room
Strong open markets right now.
Pilates Addiction has awarded about 350 territories, but plenty of strong markets are still open. These are some of the best, based on franchisor guidance as of September 2026.
Don't see your market? Ask anyway. This list isn't complete, and availability changes quickly. Every territory must be confirmed with the franchisor.
The playbook
You own it. They help you build it.
Pilates Addiction and Sequel Brands provide support from site selection and buildout through training, technology, marketing and ongoing operations.
Real estate
Find and evaluate the right site.
Buildout
Turn the space into Pilates Addiction.
Training
Prepare your team to deliver the experience.
Systems
Technology, marketing and operating support.
The team
The brand is new. The leadership isn't.
Pilates Addiction CEO Sarah Luna is a former executive for brands including Club Pilates and Pure Barre. The brand is part of Sequel Brands, the franchise company launched by Anthony Geisler, founder of Xponential Fitness, the parent of Club Pilates.
Emerging concepts carry risk. One of the first questions we ask is whether the people building the system have scaled something like it before. Here, they have.
The honest version
Interesting enough to investigate. Not something to buy blindly.
Opening pace
About 350 territories awarded and 30 studios open, with a target of 100 by year end. Ask for the realistic opening timeline in your market and how many open studios you can visit.
No Item 19 yet
Pilates Addiction doesn't currently publish an Item 19. That makes validation calls with existing owners the most important step in your diligence. We'll help you prepare the questions.
Real estate timing
Ask owners how long site selection took. In any brick-and-mortar concept, finding the right site often takes longer than expected.
Your local competition
Count the reformer studios within a few miles of your target site. A great concept in a saturated trade area is still a hard business.
Instructors and equipment
Ask how many educators you'll need, where they come from, and what the patented Aurum costs to buy, maintain and replace.
Pilates Addiction is a Sequel Brands company, the same team behind Ultimate Longevity Center. We'd review leadership history and FDD Items 3 and 4 with your franchise attorney, just as we do for every emerging brand.
Read our Ultimate Longevity Center analysisThe opportunity at a glance
What it takes to get in.
$320,532–$752,335
Total investment*
$100,000
Minimum liquid capital*
$500,000
Minimum net worth*
8%
Royalty*
2%
Brand fund*
1,500–1,800
Approximate square feet*
12 Aurum Reformers
Group classes plus a private training room.
3–5 employees
A lean core team supported by a general manager model.
Early can mean more territory opportunity. It also means less operating history. Both belong in the conversation.
The TFI perspective
Getting in early only matters if you're getting into the right concept.
Our job isn't to convince you Pilates Addiction is the next big thing. It's to help you figure out whether it deserves a place on your shortlist. Jack helped scale TheKey Home Care's franchise system from 30 to 250+ locations before founding The Franchise Insiders with Jill in 2016.
870+
People helped into franchise ownership
Every advisor
Has owned a franchise
$0
Cost to you for our guidance
We're paid by the franchisor. We work for you. If we don't think it fits your goals, we'll tell you.
Questions worth asking
Before you take the next step.
Territory availability
Can you see yourself owning this?
You've seen the studio. You've seen why the workout is different. You've seen why members come back and how the owner fits in. Now find out whether your market is still available.
*This page summarizes current brand materials and is not an offer to sell a franchise. An offer can only be made through delivery of the franchisor's current Franchise Disclosure Document and satisfaction of applicable registration and disclosure requirements. Investment, development totals, territory availability, operating requirements and other franchise information should be independently reviewed in the current FDD and confirmed with the franchisor before investing. No financial performance representation is made on this page.
Pilates Addiction franchises are not currently offered in Maryland, New York, Virginia or North Dakota.
The Franchise Insiders receives commissions on franchise purchases made through our referrals. Our consulting services are provided at no charge to prospective buyers.
Sources:
Reviewed by experienced franchise owners
This profile was prepared by The Franchise Insiders and reviewed by Jack and Jill Johnson. We compare the brand's disclosed investment requirements, operating model, ownership expectations and available financial representations. Figures can change and should be verified against the current Franchise Disclosure Document and directly with the franchisor.
Last reviewed September 30, 2026
Compare all 15 TFI investigationsEditorial review
Reviewed by experienced franchise owners
This profile was prepared by The Franchise Insiders and reviewed by Jack and Jill Johnson. We compare the brand’s disclosed investment requirements, operating model, ownership expectations, and available financial representations. Figures can change and should be verified against the current Franchise Disclosure Document and directly with the franchisor.
Last reviewed September 4, 2026
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