Boutique fitness franchise opportunity
If you were going to own a Pilates studio, wouldn’t you want it to look like this?
Meet Pilates Addiction — a darker, more athletic, higher-energy evolution of Pilates, built around proprietary equipment, recurring memberships and an experience people want to come back to.
No Pilates experience required. Start with your city and state.
Territory availability
Is your market still available?
Start with the city and state you want to own. We’ll confirm the current territory picture with Pilates Addiction.
The experience
You don’t just work out here. You want to belong here.
Black walls. Gold details. Music up. Lights down. An instructor commanding the room. Members shaking through the final set.
High-intensity. Low-impact. Intelligent progression. Members find their favorite instructor, bring friends, book the next class, and keep getting stronger. The studio becomes part workout, part community, part identity.
And you can own it.
The differentiator
And then there’s the machine nobody else has.
At the center of every Pilates Addiction studio are 12 AURUM Reformers®. One proprietary machine. Four ways to train.
One machine doesn’t just differentiate the studio. It gives the brand a platform for multiple class formats and progression over time.
Reformer
Classical strength and control
Wunda Chair
More ways to challenge the body
Ballet Barre
Balance, alignment, and range
Jump Board
Athletic intensity and power
It doesn’t just make the workout different. It makes the studio different.
The habit
They Call It Pilates Addiction for a Reason.
The experience gets them in. Progression keeps them coming back.
Members learn the AURUM. They get stronger. Their control improves. They progress into more advanced movements and classes. They find their favorite instructor. Tuesday becomes Pilates day. Then Thursday. Eventually, Pilates Addiction isn’t something they occasionally do. It becomes part of their week.
That’s a hell of a customer to have.
The class architecture
One studio. More than one reason to come back.
A clear path from first class to stronger, more capable movement.
01
IGNITE
Start here.
02
CORE+
Signature full-body class.
03
MAX
Advanced strength and endurance.
04
MOBILITY RX
Mobility and control.
Progression
Classes designed to build strength, control, and ability over time.
Recurring memberships
Unlimited, eight-class, and four-class monthly options.
Community
Educators and members create reasons to return beyond the workout.
Variety
Multiple formats create different ways to use the same membership.
The owner’s role
Own the studio. Teach if you want to.
This isn’t about buying yourself a job. It’s about owning the asset — with the freedom to be as involved in the experience as you want.
Lead the team
Hire a general manager and educators who create a great member experience.
Run the business
Watch sales, KPIs, budgets, and retention while your team handles daily studio operations.
Live the brand
Want to go deeper? Learn the Pilates Addiction method and become part of the experience yourself.
Momentum
Apparently, you’re not the only one who sees it.
Pilates Addiction began franchising in 2025. 11 studios are open. 272 units have been sold.*
The operating history is early. The franchise map is moving fast.
11
Open*
272
Sold*
Is your market still available?
Current development totals and territory availability must be confirmed with the franchisor.
The playbook
You own it. They help you build it.
Pilates Addiction and Sequel Brands provide support from site selection and buildout through training, technology, marketing and ongoing operations.
Real estate
Find and evaluate the right site.
Buildout
Turn the space into Pilates Addiction.
Training
Prepare your team to deliver the experience.
Systems
Technology, marketing and operating support.
The team
The brand is new. The leadership isn’t.
Emerging concepts carry risk. One of the first questions we ask is whether the people building the system have scaled something like it before.
Pilates Addiction CEO Sarah Luna previously served as a senior executive with a global boutique-fitness franchise platform whose experience included:
2,700+
Open studios*
700,000+
Active members*
5,700+
Awarded territories*
$1B+
Aggregated systemwide sales*
Those aren’t Pilates Addiction results. They’re evidence that this team has seen boutique fitness built at scale before.
The opportunity at a glance
Interesting enough to investigate. Not something to buy blindly.
Pilates Addiction began franchising in 2025. The brand is early, which can mean more territory opportunity — and less operating history. Both sides belong in the conversation.
$320,532–$752,335
Total investment*
$100,000
Minimum liquid capital*
$500,000
Minimum net worth*
8%
Royalty*
2%
Brand fund*
1,500–1,800
Approximate square feet*
12 AURUM Reformers
The studio model is designed around group classes plus a private training room.
3–5 employees
Current brand materials describe a lean core operating team supported by a general manager model.
The TFI perspective
Getting in early only matters if you are getting into the right concept.
Emerging franchises can offer territory and timing. They also come with uncertainty. Our job is not to convince you Pilates Addiction is the next big thing — it is to help you figure out whether it deserves a place on your shortlist.
870+
People helped into franchise ownership
100%
Our consultants are current or former owners
$0
Cost to you for our guidance
Buyer-first
We help you review the FDD and validate the model
If we do not think it fits your goals, we will tell you.
Questions worth asking
Before you take the next step.
Territory availability
Can You See Yourself Owning This?
You’ve seen the studio. You’ve seen why the workout is different. You’ve seen why members come back. You’ve seen how the owner fits into the business. Now find out whether your market is still available.
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