Featured Franchise OpportunityThe world's largest boutique fitness brand is looking for its next operators.
Nearly one million members. 1,500+ studios. 25 countries. The OTBEAT heart-rate system that keeps members coming back week after week. Orangetheory didn't get this big by accident — it got here because the model works.
*Top-quartile studios per FDD Item 19. Individual results vary.
Check Territory Availability
Is your market still available?
Select markets and resale opportunities still exist. Fill out the short form and we'll confirm what's available in your area — and help you determine if Orangetheory is the right fit for your capital and goals.
Confirm whether your territory is still available
Understand new build vs. resale opportunities in your market
Review Item 19 financial disclosures by quartile
Get objective guidance — we'll tell you honestly if it fits
You'll also receive up to a $10,000 rebate at closing when you invest through The Franchise Insiders.
Same franchise agreement. Same territory. Same franchisor support.
(The rebate is paid from our commission.)
Hear From Franchise Owners
Change Lives for the Better — Starting with Your Own.
Why The Model Works
This isn't a trendy concept. It's a system with 20+ years of data.
Orangetheory built something most fitness brands couldn't — genuine retention. The OTBEAT heart-rate monitor gives every member real data after every class. That's not just a workout. That's a personalized performance experience that keeps people coming back.
Ideal Candidate
Who Orangetheory is looking for
Financial Profile
- $1M+ net worth
- $350K+ liquid capital
- Properly capitalized for ramp-up period
Operator Profile
- Hands-on, community-focused leadership
- Strong management and team-building experience
- Passionate about health and wellness
Market Profile
- Dense population with health-conscious demographics
- Strong consumer spending power
- Available territory — new build or resale
The Studio
A purpose-built environment designed for retention.
2,600–4,000 sq ft in A or B retail locations. Treadmill floor, rowing floor, weight floor — and the OTBEAT display that makes every session personal.
The Franchise Insiders
We owned franchises before we advised on them.
Jack scaled a franchise system from 30 to 250+ locations before a $130M private equity exit. Jill co-founded The Franchise Insiders and built the consulting platform behind the company.
We've helped more than 870 people become franchise owners — and we'll tell you honestly when a brand isn't the right fit. No pressure. No hype. Just real guidance from people who've done this.
When you invest through us, we rebate up to $10,000 from our commission back to you at closing. Same franchise agreement. Same territory. Same support.
870+
Owners Helped
$130M
PE Exit
$10K
Rebate at Closing
Common Questions
Frequently Asked Questions
No cost. We represent buyers, not franchisors.